Artemis HD – New iPad Photography App

This version of Artemis is a digital directors viewfinder for the iPad 2 (with built in camera). Designed for both cinematographers and directors, Artemis works in much the same way as a traditional directors viewfinder but more accurately and with loads more features.

By selecting a camera, an aspect ratio and a group of lenses, Artemis allows you compose shots with the same field of view as the lenses you will be shooting with. You can then save images, complete with focal length, GPS data, tilt angle, bearing and shot information. Perfect for location scouting or making storyboards.


What cameras are covered?


The field of view is measured from the "nodal point", roughly mid way down the length of the lens, in keeping with the method used by lens manufacturers. Keep this in mind when comparing Artemis to your camera/lens combination.

Camera formats include::

16mm Film Standard, Super & 1.3 Anamorphic
35mm Film Standard, Super & Anamorphic
65mm Film
35mm Digital (ARRI Alexa, ARRI D-21, RED One, Sony F35, Panavision Genesis)
High Speed Digital (Phantom, Weisscam)
2/3" Digital (Sony F23, Thompson Viper, Panasonic Varicam, SI 2K)
1/2" Digital (including Sony EX3 & EX1)
1/3" Digital (including Panasonic HVX200)
Digital Stills Format (including Canon 1D, 5DMkII & 7D)

How wide does it go?


For lenses wider than the iPhone/iPod field of view, Artemis adds "padding" on the screen. While this is not ideal, it’s our best solution for getting around the limitations of the camera in your iPhone/iPod Touch.

If your camera format isn’t included or you believe a camera format isn’t working for you, chemical Wedding, the developers of Artemis include a custom camera feature that allows you to configure Artemis to any camera system. You can even send them the format data and they may include it in their next update.


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: