Microsoft Limits Windows Phone 7 App Approvals
Microsoft have announced from immediate effect that they are limiting the number of app approvals per developer to 20 per day. Developers creating a large number of apps can still submit all of them for certification, but they will be certified at a maximum rate of 20 per day rather than all at once. This change will help Microsoft retain a balance of choice and customer experience by enabling customers to see a broader and more representative assortment of new apps from the developer community when they see “New” apps every day.
This is seen as a brave and courageous move by Microsoft and one that will create more variety to the Windows Marketplace with many more apps from different developers being seen at the same time.
Great move.
Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
