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PhotoToaster – New iPhoneography App

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The PhotoToaster combines all the essential ingredients for photo processing in a single product. It employs fast non-destructive image adjustments and provides three different ways to adjust them. The Toaster can do everything from simple lighting adjustments and color corrections to elaborate multi-layer composite effects.

This app costs $0.99 in the App Store and you can pick it up here.

Flexible Interface

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The PhotoToaster combines the ease of use of a ‘pick from a preset’ app with the power and flexibility of full manual adjustments. Three different editing interfaces are available to provide ease of use for the novice and creative accuracy for the discerning professional. Start with the collection of beautiful global presets, move down to the category presets, or dive right in and adjust individual settings. The edits are non-destructive, so you can experiment all you want.

Blazingly Fast Performance

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Speed is a major ingredient of the Toaster. You don’t have to let go of a slider and then wait to see the result. The sliders are ‘live’ and the feedback is instant. Selecting a preset renders in less than a second. There’s no waiting with the Toaster.

Non-destructive

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Non-destructive photo processing means that you can always restore your pixels by just resetting a control back to it’s default state. This allows for a fun and creative editing experience.

Creative

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The adjustments are combined to provide infinite possibilities. Your photo doesn’t have to look like everyone else’s with the Toaster. Even if you start with a preset, you can open the manual settings and adjust the controls until it’s just right for you.

Technical Specifications

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    •    sixteen adjustments
    •    dozens of global and category presets
    •    non-destructive editing
    •    live slider updating (6 fps on average)
    •    average preset rendering time < 1/2 second (with 5 megapixel iPhone4 photo)
    •    multi-core support for iPad2 (blazing)
    •    image crop (three standard formats)
    •    over a dozen borders
    •    multiple undo
    •    high resolution output (up to eight megapixel on iPhone4 and iPad2)
    •    save to album, email, sms, facebook and tumblr

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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