MEF, the global community for mobile content and commerce, last night unveiled the winners of its coveted Meffys awards at a sold-out gala dinner in London. The eighth edition of the industry-leading awards were held in association with Dolby and hosted by international TV personality, comedienne and author, Ruby Wax.
Reflecting the evolving nature of the industry, this year’s Meffys honoured leading innovations from across the expanding mobile content and commerce universe. In recognition of the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for consumer engagement and monetisation, new categories such as Best Mobile Website and Best Brand on Mobile were added, alongside existing categories such as Best M-Commerce and Best Mobile Connected Device.
Rimma Perelmuter, Executive Director, MEF commented: “MEF’s recent Global Consumer Survey demonstrates how consumers across the globe are increasingly embracing mobile for their content and commerce needs. The Meffys is the most significant annual competition for mobile content and commerce leaders to highlight their success and be celebrated as the industry’s best. This year’s winners reinforce MEF’s expanded mission to represent the diversifying mobile ecosystem and facilitate new entrants and established players to capitalise on the commercial potential of the mobile channel for commerce and content consumption.”
Check out all the winners below…
Best Blockbuster App – RIM For BlackBerry Travel
BlackBerry® Travel™ makes it easy to plan, book, manage and share your travel activities. Looking for flights or places to stay? Find flight schedules and great hotel options, all right from your BlackBerry. The automatic trip scanning feature will automatically recognize itineraries that are emailed to you and push them to your BlackBerry – no matter where you booked. It can even identify gaps – like a hotel stay that ends a night earlier than it should – and make recommendations which you can book right from your BlackBerry. If your flight’s delayed or your connection changes, BlackBerry Travel will automatically push notification alerts to your device to keep you informed. With clever tools like a currency converter, weather forecast for your destination, local search to find what you need while on the road and the BlackBerry Travel Web Portal, you’ll be well-prepared, even for multi-leg journeys. Sharing your upcoming travel plans is easy too – the app helps you do it quickly by email or over LinkedIn®. Save time and effort with BlackBerry Travel, wherever life takes you.
New in version 1.1:
– Rental Car Booking
– World Clock supporting 60,000 cities WW
– Support for BlackBerry Pearl and BlackBerry Style
– Booking in 20 local currencies
– Updated Weather Icons
– Special Deals Search for Hotels
– Improved Hotel Recommendations
– Now available in 70 countries Worldwide
Best Brand on Mobile – Velti and Ericsson IPX for A&N Mobile CRM
Mobile payment and messaging are growing rapidly with text messaging the most popular and widespread data service. With IPX you can use mobile messaging to both accept payment and to connect directly with customers – creating a shortcut to their world. Improve service to your customers by giving them the ability to communicate with you and make purchases directly from their mobile phone. We have the carrier billing agreements and remove the complications of dealing with multiple operators by connecting to a single global enabler and connectivity partner, Ericsson IPX.
Best Content – AKQA for Nigella Quick Collection
Nigella Quick Collection now features an additional 30 recipes, bringing the number of mouth-watering dishes in this award-winning app to 100 in total. 20 are new and exclusive to the app – including Chilli Chicken, Comfort Pasts and Pronto Pig Feast – and 10 are adapted from Nigella’s latest chart-topping book, Kitchen.
Best Game – Electronic Arts for Dead Space on iPad, iPhone and iPod touch
Best Innovation in a Mobile First Market – ForgetMeNot Africa for their Message Optimiser
ForgetMeNot Africa’s Message Optimiser (MO) platform bridges the gap between PC and mobile messaging by providing internet messaging on every mobile phone via eTXT’s.
Best Content Discovery & Personalisation – Shazam for Shazam for TV
Best Innovative App – Onavo for Onava Data Shrinking App for iPhone and iPad
Best Innovative Business Model – Hungama Mobile for Vishal & Shekhar Mobile Music Concert
Vishal & Shekhar are a leading music directing duo in Bollywood today. Over the years, they have created chartbusting music of blockbuster hits like Om Shanti Om, Dostana, Bachna Ae Haseeno, Bluffmaster, Jhankar Beats, to name a few. And now, the music composer duo is the first in the world to be part of a Mobile Music Concert, with a simulcast over the Web.
Best M-Commerce Service – Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers
Retailers are increasingly discovering that mobile gift vouchers are the next evolutionary step after paper-based systems. Not only do consumers love the convenience and immediacy, but the secure and robust technology offers considerable cost savings.
And that’s not all. Mobile vouchers offer much more depth of data tracking – and all in real-time. This means that you can track which vouchers were redeemed, where and for what, resulting in rich remarketing opportunities.