Meffys 2011 Winners – Check Out All The Winners Here


MEF, the global community for mobile content and commerce, last night unveiled the winners of its coveted Meffys awards at a sold-out gala dinner in London. The eighth edition of the industry-leading awards were held in association with Dolby and hosted by international TV personality, comedienne and author, Ruby Wax.

Reflecting the evolving nature of the industry, this year’s Meffys honoured leading innovations from across the expanding mobile content and commerce universe. In recognition of the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for consumer engagement and monetisation, new categories such as Best Mobile Website and Best Brand on Mobile were added, alongside existing categories such as Best M-Commerce and Best Mobile Connected Device.

Rimma Perelmuter, Executive Director, MEF commented: “MEF’s recent Global Consumer Survey demonstrates how consumers across the globe are increasingly embracing mobile for their content and commerce needs. The Meffys is the most significant annual competition for mobile content and commerce leaders to highlight their success and be celebrated as the industry’s best. This year’s winners reinforce MEF’s expanded mission to represent the diversifying mobile ecosystem and facilitate new entrants and established players to capitalise on the commercial potential of the mobile channel for commerce and content consumption.”

Check out all the winners below…

Best Blockbuster App – RIM For BlackBerry Travel


BlackBerry® Travel™ makes it easy to plan, book, manage and share your travel activities. Looking for flights or places to stay? Find flight schedules and great hotel options, all right from your BlackBerry. The automatic trip scanning feature will automatically recognize itineraries that are emailed to you and push them to your BlackBerry – no matter where you booked. It can even identify gaps – like a hotel stay that ends a night earlier than it should – and make recommendations which you can book right from your BlackBerry. If your flight’s delayed or your connection changes, BlackBerry Travel will automatically push notification alerts to your device to keep you informed. With clever tools like a currency converter, weather forecast for your destination, local search to find what you need while on the road and the BlackBerry Travel Web Portal, you’ll be well-prepared, even for multi-leg journeys. Sharing your upcoming travel plans is easy too – the app helps you do it quickly by email or over LinkedIn®. Save time and effort with BlackBerry Travel, wherever life takes you.

New in version 1.1:

– Rental Car Booking
– World Clock supporting 60,000 cities WW
– Support for BlackBerry Pearl and BlackBerry Style
– Booking in 20 local currencies
– Updated Weather Icons
– Special Deals Search for Hotels
– Improved Hotel Recommendations
– Now available in 70 countries Worldwide

Free/Download here

Best Brand on Mobile – Velti and Ericsson IPX for A&N Mobile CRM


Mobile payment and messaging are growing rapidly with text messaging the most popular and widespread data service. With IPX you can use mobile messaging to both accept payment and to connect directly with customers – creating a shortcut to their world. Improve service to your customers by giving them the ability to communicate with you and make purchases directly from their mobile phone. We have the carrier billing agreements and remove the complications of dealing with multiple operators by connecting to a single global enabler and connectivity partner, Ericsson IPX.

Best Content – AKQA for Nigella Quick Collection


Nigella Quick Collection now features an additional 30 recipes, bringing the number of mouth-watering dishes in this award-winning app to 100 in total. 20 are new and exclusive to the app – including Chilli Chicken, Comfort Pasts and Pronto Pig Feast – and 10 are adapted from Nigella’s latest chart-topping book, Kitchen.

$3.99/Download here

Best Innovation in a Mobile First Market – ForgetMeNot Africa for their Message Optimiser


ForgetMeNot Africa’s Message Optimiser (MO) platform bridges the gap between PC and mobile messaging by providing internet messaging on every mobile phone via eTXT’s.

Best Content Discovery & Personalisation – 
Shazam for Shazam for TV


Best Innovative App – Onavo for Onava Data Shrinking App for iPhone and iPad


Best Innovative Business Model – Hungama Mobile for Vishal & Shekhar Mobile Music Concert


Vishal & Shekhar are a leading music directing duo in Bollywood today. Over the years, they have created chartbusting music of blockbuster hits like Om Shanti Om, Dostana, Bachna Ae Haseeno, Bluffmaster, Jhankar Beats, to name a few. And now, the music composer duo is the first in the world to be part of a Mobile Music Concert, with a simulcast over the Web.

Best M-Commerce Service – Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers


Retailers are increasingly discovering that mobile gift vouchers are the next evolutionary step after paper-based systems. Not only do consumers love the convenience and immediacy, but the secure and robust technology offers considerable cost savings.

And that’s not all. Mobile vouchers offer much more depth of data tracking – and all in real-time. This means that you can track which vouchers were redeemed, where and for what, resulting in rich remarketing opportunities.

Best Mobile Connected Device – Apple iPad 2


Best Mobile Website – CBS Interactive for


Best Music Service – 
Aspiro Music for WiMP


Best Social Media Service
 – Movellas for Movellas


Best Technology Innovation – 
OnStar for Onstar Mobile App


Best TV & Video Service – 
Saffron Digital for Media Hub


Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:

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