App Of The Day

Our Tremendous App Of The Day – Nihon Kotsu

Just hear me out, I don’t expect any of our loyal readers to of heard of this app, Nihon Kotsu, but very soon I am sure you will. Currently it is only available in Japan but we are certain it will hit the rest of the world very soon, it has already raked in more than 100 million yen since its launch in January after all.

Let me tell you a little more about it. It is a taxi/cab dispatch service app, with a difference, it utilizes GPS data and as soon as you open the app, a map pops up. You can then designate a place where you want to be collected from. The order goes directly to the taxi company, in this case, Nihon Kotsu Co – Tokyo’s largest taxi company, they then find the nearest available taxi and provide you with the car license plate and any other relevant id information. At the moment its limited to Tokyo’s 23 wards as well as a few neighboring areas but further expansions are on the cards.

This app is fantastic for so many reasons, firstly the user has the convenience of calling a taxi whenever or wherever they need it. For safety reasons, the customer does not need to wait by the side of the street and hope that they’re getting into the right car. The taxi is specifically identified for them and the user will have all of these details on their smartphone directly within the app. And of course, if you’re in a foreign country, you don’t need to try and order a taxi verbally if your language skills aren’t up to scratch.

I’m really hoping this service rolls out throughout the rest of the world and I’m pretty sure it will. If you want to check this app out, you can download here from the Japanese app store, it’s free and it will give you an idea of why it is so good.

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Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.