British style visionary Henry Holland has become the first fashion designer to bring a magazine cover to virtual life by releasing his own augmented reality app, powered by Aurasma. Subscribers of fashion magazine, InStyle UK, can download the free app and see his Spring/Summer 2012 collection come to life in a whole new dimension.
Aurasma is a radical piece of technology that represents the future of how we use our mobile devices by bringing the physical and virtual worlds together for the first time.
Available on smartphones, the app was created out of technology that is capable of recognizing images, symbols and objects in the real world and understanding them. It can then deliver relevant content in real time, including videos, animations, audio or webpages.
Using the smartphone’s camera, GPS, Bluetooth, WiFi internet and its position, acceleration and direction, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.
We have a video of this app being demonstrated at the bottom of every page of our site today, by Henry Holland himself. Don’t miss it.