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iOS – 645 PRO – The RAW Issues – Explained

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Ever since 645 PRO was announced there has been a barrage of controversy surrounding their RAW terminology and what it means to many other photographers. Now the developers, Jag.gr, have decided to rename it to … dRAW.

Jag.gr have gone to great lengths to explain, read the details below…

Statement From The Developers of 645 PRO

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"We’re doing some really innovative things with our new iPhone camera app, 645 PRO. One of these is to save an image that is appreciably less processed than any other to yet be captured by iPhone. We spent a lot of time (and discussed with quite a few people) before deciding what to call this. We decided the term “RAW image data” was the best option.

Well, we were wrong.

The term RAW means a lot of different things to a lot of different people and we thought our modified use of it was just fine (helped along by the fact that quite a few people agreed with us). But the gap between what we’re delivering and something that can rightly be called “RAW image data” is, as some have pointed out, actually too big. From now on we’re going to refer to the files we produced as “developed RAW”—dRAW—TIFF files.

The tell-tale on the app’s LCD screen, instead of reading +RAW will read +TIFF, and we’re updating all our marketing materials and the User Manual to reflect the change".

"So. Why not just call them plain TIFF files? After all, that’s what they are, aren’t they?

There are two reasons. The first is the narrowly technical one that the TIFF specification allows for all sorts of image data to be wrapped up in a TIFF, and we want to say what sort of data is wrapped up in ours. The second is platform-specific, and is to do with one of the substantial differentiating factors between 645 PRO and most (if not all) other iPhone camera apps.

What follows may be boring if you’re the sort of person that gets bored by technical minutiae, but it’s important if you’re the kind of person that likes such things!

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Let’s start by looking at what happens inside a typical higher-end camera such as a DSLR when you take a picture. The yellow section is the gathering and organising of the RAW image data, which brings together the truly “raw” image data from the sensor  with the settings on the camera at the time (such as white balance, sharpness, saturation and many other elements). If the photographer has chosen to save a Camera RAW file, these two elements can then be saved as such, typically in a file format that is proprietary to the camera manufacturer, for later “development”. If the photographer has chosen to save a JPEG as well as (or instead of) the RAW file, a development phase takes place in-camera. The image data goes through a process called Beyer interpolation and the settings are applied. You now have what I call a “developed RAW”—dRAW—image in the camera’s memory. The final stage is to apply JPEG compression—to varying degrees depending on the camera in question and the quality setting that has been chosen—and then save the file in the JPEG format.

 

 

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If a Camera RAW file has been saved, this can then be transferred to the computer and opened up in an software able to read the specific Camera RAW format and, again developed. Bayer interpolation is applied and then the settings can be applied. Crucially these can be adjusted before being applied, allowing for all sorts of interesting corrections. Got the white balance a little wrong on the day? Not a problem, when you develop the Camera RAW file, that can be fixed. Once the development has been completed, the resulting image can then be saved as a JPEG (generally after going through a process of JPEG compression, as in the camera) or, more typically, another format, generally a TIFF.

TIFFs are used because, mostly, they are either uncompressed or compressed with the “non-lossy” LZW approach which is a clever way of making the files smaller without altering any of the image data. JPEG compression, on the other hand, is “lossy”, which means that some of the image data is modified in order to make the file size smaller; the greater the degree of compression, the greater the degree of modification (and, the more times a JPEG is opened, edited and re-compressed, the more this becomes visible). For the majority of leisure photographers, the quality loss from amount of compression added in-camera (especially at “high quality”) is an irrelevance, but if you’re after maximum image fidelity, any lossy compression is a Bad Thing, and compound lossy compression (where images are compressed an then re-compressed in a lossy manner) is even worse.

iPhone Apps

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In the world of iPhone apps, things tend to be slightly different. And the difference is significant if you care about image fidelity. With the default Camera.app supplied by Apple (and also apps that use the version of it available to developers, which can generally be identified by the fact that their camera module looks just like the default Camera.app and that no image-modification takes place), it’s very like a simplified version of the DSLR, the only difference being that there’s no RAW option.

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Where things change is with the more interesting apps that actually do something with the image. With most (if not all) of them, this is what happens, above.

 

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So there are two stages of JPEG compression caused by the app developers starting with image data that has already been compressed by Apple as part of its default “development process”. For the majority of leisure photographers, again, this is not that important—even two stages of compression don’t change an image that much. But, again, for those seeking maximum image fidelity it’s an issue. Were such apps to save a TIFF file in addition to the JPEG (as 645 PRO does), its contents would have still have been through one stage of JPEG compression (and that’s also true of apps that provide a “save Original” JPEG option). As above.

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But 645 PRO takes a different approach. It gets its image data at an earlier phase of Apple’s “development process”, before any JPEG compression has been applied. This means its final JPEG files have only been compressed once (and, if you select the Lossless JPEG option, not even that), and also that we can save a second copy of the image data, before any processing has been applied, as a TIFF. We’re calling this a “developed RAW”—dRAW—TIFF because it contains the image data in a state equivalent to that of a “developed” Camera RAW file and because, this being so unusual in the context of iPhone, that it hasn’t been through any JPEG compression (no one would assume that it had in the context of a DSLR; everyone who knew anything about iPhone camera application development would assume that it had in the context of iPhone) . So this is 645 PRO’s approach.

"It’s completely new (as far as we know) and, for some iPhone photographers it’s really important. And we wanted a punchy way to describe it to make that clear. We found something that seemed appropriate. And we were wrong. We listened to the feedback, we discussed the matter in depth with a number of leading industry figures and we came to the conclusion that referring instead to a ”developed RAW”—dRAW—TIFF made sense in this very specific context.

All the 645 PRO marketing materials are being updated with the updated terminology. 645 PRO is currently in the App Store approvals process, and we don’t want to interfere with that, but we will rush-release Release 1.1 with the modified LCD tell-tale and an updated User Manual as soon as we are able".

Mike Hardaker
Founder, Jag.gr

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

5 replies on “iOS – 645 PRO – The RAW Issues – Explained”

If this is, in fact, a TIFF file, why not label it uTIFF (unprocessed TIFF) rather than dRAW which will be interpreted as a digital RAW file. This is because of the history of the use of the small “d” used to describe all things digital. Regardless of the long explanation by the developers, this still comes across as misrepresentation. I have had my fill of app misrepresentation by the myriad of app developers with no recourse but to give up my valued $$$ and move on. No matter how good the app may be, I will not knowingly support blatant misrepresentation. I have taken the time to write a response. Most won’t. They will simply bypass the app. Hopefully the developer will reconsider (again) and end the obvious distortion.

As an avid iphoneographer, I’m intrigued with the newest features the developers add to push this technology to its limits. The new dRaw or TIFF capture seems like a great idea that will perhaps allow for greater manipulation of the image, possibly creating a better final product. I’m not concerned with the perceived or alleged misrepresentation. I think most iPhone owners would understand and accept the developers’ explanation of the terms. I’m not certain anyone would really expect we could get “RAW” files from the iPhone, as that term would apply to a DSLR. I’m just pleased this is one step closer to a RAW file. I’m not claiming this new app will live up to the hype. At this point, the millions of iPhoneographers out there have not even tried it. But, well, let’s just see how this works out.

So after all’s said and done there will be NO processing (photo-editing) of dRAW on iDevices?!
Please tell me I’m correct so I can stop reading so many explanations.
Thank you.

Hello,
I purchased the 645PRO for my new iPhone 6s. I like the camera interface but I don’t like that I don’t have control over f-stops. Further I have difficulties importing RAW files to Photoshop/Lightroom and Image Capture on a MAC.
Any advice how I can solve this issue?
Thank you in advance.
Avinash Pandey

Use AirDrop to import files. Then Lightroom / camera Raw. Big improvement over iPhone processed images on iPhone 6s.

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