Griffin Opens First-Ever Retail Store in London, UK
Griffin Technology, innovators for everyday life, today announces the opening of the first-ever Griffin retail store. The company, based in Nashville, Tennessee, is this year celebrating its 20th anniversary. To commemorate this achievement and to showcase their products to the large global audience expected to attend the 2012 Olympics in London, Griffin has opened its shop at Westfield, Stratford City.
“The opening of our very first store celebrates a huge milestone for Griffin Technology. We have been leading the way in developing innovative and groundbreaking accessories for the past 20 years,” said Mark Rowan, President of Griffin Technology. “This store will allow us to share our vision and our products with consumers firsthand. And, with the spotlight very much focused on London and the 2012 Olympics, there’s no better place to unveil our very first store than at Westfield, Stratford City, directly across from Olympic Stadium.”
This interactive store, a first of its kind for Griffin, allows consumers to immerse themselves in the Griffin brand and experience its products firsthand. The space is an exclusive product arena showcasing the very latest of Griffin’s innovations. Visitors to Westfield can test, play and try out Griffin’s products in the environment for which they are designed.
The double fronted store totals 140 square metres and features an impressive 30-foot glass storefront. To the left of the entrance a Charge Bar offers visitors the opportunity to top up their mobile devices’ batteries in-store. There is also an interactive play area for Griffin’s HELO TC range of AppPowered remote controlled helicopters, and a test centre for putting Survivor, Griffin’s most heavy duty cases, to the test. The space will play host to all of Griffin’s key products, showcasing its leading range of in-car accessories and its extensive collection of cases for iPhone and iPad; a kids’ area for Griffin’s range of tech for children and popular Crayola-branded products; and Griffin’s third-party collaborations with Threadless, the crowd-sourcing community of artists, and Sandy Chilewich, the New York-based textile designer.
The store is designed to utilise Griffin’s Business Solutions range to the full. All the interactive displays used in-store are iPad tablets mounted in Griffin’s Kiosk, providing protection and security to the tablet whilst maintaining access to the iPad tablet’s Multi-Touch display. And Griffin will be using its MultiDock charging stations to charge the many iOS devices used for demonstration and display on the shop floor.
From its home in Nashville, Tennessee, Griffin has been designing and manufacturing innovative technical solutions since 1992, and has grown to become one of the world’s largest and most successful providers of accessories for personal computing and digital media. Griffin’s approach has given birth to the iTrip family of FM transmitters and its groundbreaking AppPowered Accessories range, as well as practical solutions for consumers and businesses to charge and protect their mobile and tablet devices.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
