iOS Apps,  News

Sponsored Video: Apptivity with Mattel

We are very keen here at to ensure you get the most out of your smart device. Whether that’s on iOS, Android or Windows Phone platforms. We were especially delighted to help with this new Mattel Apptivity campaign as it really gives added value to your iPad.



Mattel are best known as toy manufacturers and what they have created are apps for your iPad with toys to use on your iPad, ensuring a truly interactive experience, pretty neat. There are some great new apps available for this purpose, aimed at the 8-12 year old child. These include very popular titles including Angry Birds, Hot Wheels, WWE and Batman.

The toys themselves are carefully designed to compliment your iPad and not cause any damage to the screen. The child literally drives the hot wheel car across the screen in the Hot Wheels game or uses their WWE wrestler toy to combat the onscreen version for example.

Video Demonstration

Sponsored by Mattel

A recent study showed that one in eight children in the UK between the ages of 8-12 years old own a tablet computer. This is a great figure and we also know that another study based in the UK and US showed that 39% of adults with iPad’s downloaded apps for their children. I would imagine that this figure is even higher and is certainly expected to grown at an expedited rate.

Children are embracing new technology and it is encouraged in schools too. These fun apps and toys from Mattel give children vital down time and a great experience. The full apptivity collection will be available in the App Store by mid-September.


Disclosure: This post was sponsored by Mattel but all thoughts are our own

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:

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