Apple Sells Three Million iPads in Three Days
Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.
“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
The new iPad mini features a stunning 7.9-inch Multi-Touch display, FaceTime HD and iSight cameras, ultrafast wireless performance* and an incredible 10 hours of battery life**. The new fourth generation iPad features a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.
Both iPad mini and the new fourth generation iPad with Retina display are available in 34 countries including the US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later this month.
Pricing & Availability
iPad mini with Wi-Fi comes in either white & silver or black & slate, and is available in the UK for a suggested retail price of $329/£269 inc VAT (£224.17 ex VAT) for the 16GB model, $429/£349 inc VAT (£290.83 ex VAT) for the 32GB model and $529/£429 inc VAT (£357.50 ex VAT) for the 64GB model. Fourth generation iPad with Wi-Fi models are available in black or white for a suggested retail price of $499/£399 inc VAT (£332.50 ex VAT) for the 16GB model, $599/£479 inc VAT (£399.17 ex VAT) for the 32GB model and $699/£559 inc VAT (£465.83 ex VAT) for the 64GB model. Both iPad mini and fourth generation iPad are available from the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will be available in the US in a few weeks and in many more countries later this year. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459/£369 inc VAT (£307.50 ex VAT) for the 16GB model, $559/£449 inc VAT (£374.17 ex VAT) for the 32GB model and $659/£529 inc VAT (£440.83 ex VAT) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular will be offered for a suggested retail price of $629/£499 inc VAT (£415.83 ex VAT) for the 16GB model, $729/£579 inc VAT (£482.50 ex VAT) for the 32GB model and $829/£659 inc VAT (£549.17 ex VAT) for the 64GB model. Additionally, iPad 2 is available at $399/£399 inc VAT (£332.50 ex VAT) for the 16GB Wi-Fi model and just $529/£479 inc VAT (£399.17 ex VAT) for the 16GB Wi-Fi + 3G model where they are sold now.
*LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
