HTC One – ‘Inside Street Football’ Exhibition – Preview Evening
Last Thursday, May 24th 2013, I was very lucky to be invited to a Press Event hosted by HTC and Getty Images. HTC, a global leader in mobile innovation and design launched ‘Inside Street Football,’ a new exhibition designed to capture the passion and spirit of street football. ‘Inside Street Football’ used the award-winning new HTC One to shoot grass roots football across twelve cities in Europe and the Middle East, including London and Glasgow, with all images captured by Getty Images’ photographers.
Taking inspiration from HTC’s global partnership with The UEFA Champions League and
UEFA Europa League, ‘Inside Street Football’ explores the different urban spaces in which people first discover their love for the game, in addition to capturing a unique perspective on renowned cities as diverse as Riyadh and Stockholm.
Captured by an esteemed roster of Getty Images photographers, ‘Inside Street Football’ utilizes the key features of the HTC One UltraPixel camera such as HTC Zoe™ to help capture every movement. From recording stills and HD video at the same time to utilizing the camera’s ultra-wide angle front-facing camera and low-light capabilities, the campaign brings to life the skills required for street football, be that kicking a can around on the streets of Amsterdam or playing at dusk on the beach in Barcelona.
Nettie Edwards (@Lumilyon) accompanied me to this event and spent some time with Guy Isherwood, the London based Getty Image Photographer. He explained “The HTC One was great for this project, as having such a wide zooming lens enabled me to get involved, up close and personal with my subjects, and having the ZoeTM feature meant I didn’t miss capturing the emotions brought out by the game. “
To view the online Gallery go here.
We will be interviewing many of the other Getty Image photographers involved with this event around the world and will publish those soon. Meanwhile Guy spoke with Nettie and I in more depth and you can read about that below:
Guy Isherwood – ©Nettie Edwards
With only two weeks to complete the project Guy was on a mission, he described how he didn’t want to approach clubs such as five a sides, he wanted to find more informal groups such as friends who got together regularly to play. So he drove around London estates looking for subjects.
By his own admission, it was a slightly risky strategy, but it paid off. The minute he mentioned The UEFA Champions League, players were well up for being photographed whilst showing off their skills. Guy found using the HTC One phone a lot less invasive than using his cameras. He also has an iPhone and uploads to Instagram but says he’s not as good as working Social Media as some of his fellow photographer friends.
He usually shoots film and loves B&W so really liked the B&W filter feature. He admitted several times how he particularly liked the Zoe feature on the HTC One and said it was ‘great for shooting fast street photography where, in a split second, you can easily loose the best shot’.
Guy Isherwood and Joanne Carter – ©Nettie Edwards
Guy Isherwood and Nettie Edwards – ©Joanne Carter
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
