HTC One – ‘Inside Street Football’ Exhibition – Preview Evening

Last Thursday, May 24th 2013, I was very lucky to be invited to a Press Event hosted by HTC and Getty Images. HTC, a global leader in mobile innovation and design launched ‘Inside Street Football,’ a new exhibition designed to capture the passion and spirit of street football. ‘Inside Street Football’ used the award-winning new HTC One to shoot grass roots football across twelve cities in Europe and the Middle East, including London and Glasgow, with all images captured by Getty Images’ photographers.

Taking inspiration from HTC’s global partnership with The UEFA Champions League and
UEFA Europa League, ‘Inside Street Football’ explores the different urban spaces in which people first discover their love for the game, in addition to capturing a unique perspective on renowned cities as diverse as Riyadh and Stockholm.

Captured by an esteemed roster of Getty Images photographers, ‘Inside Street Football’ utilizes the key features of the HTC One UltraPixel camera such as HTC Zoe™ to help capture every movement. From recording stills and HD video at the same time to utilizing the camera’s ultra-wide angle front-facing camera and low-light capabilities, the campaign brings to life the skills required for street football, be that kicking a can around on the streets of Amsterdam or playing at dusk on the beach in Barcelona.

Nettie Edwards (@Lumilyon) accompanied me to this event and spent some time with Guy Isherwood, the London based Getty Image Photographer. He explained “The HTC One was great for this project, as having such a wide zooming lens enabled me to get involved, up close and personal with my subjects, and having the ZoeTM feature meant I didn’t miss capturing the emotions brought out by the game. “

To view the online Gallery go here.

We will be interviewing many of the other Getty Image photographers involved with this event around the world and will publish those soon. Meanwhile Guy spoke with Nettie and I in more depth and you can read about that below:



Guy Isherwood – ©Nettie Edwards


With only two weeks to complete the project Guy was on a mission, he described how he didn’t want to approach clubs such as five a sides, he wanted to find more informal groups such as friends who got together regularly to play. So he drove around London estates looking for subjects.

By his own admission, it was a slightly risky strategy, but it paid off. The minute he mentioned The UEFA Champions League, players were well up for being photographed whilst showing off  their skills.  Guy found using the HTC One phone a lot less invasive than using his cameras. He also has an iPhone and uploads to Instagram but says he’s not as good as working Social Media as some of his fellow photographer friends.

He usually shoots film and loves B&W so really liked the B&W filter feature. He admitted several times how he particularly liked the Zoe feature on the HTC One and said it was ‘great for shooting fast street photography where, in a split second,  you can easily loose the best shot’.


Guy Isherwood and Joanne Carter – ©Nettie Edwards


Guy Isherwood and Nettie Edwards – ©Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: