Vodafone and O2’s 4G Services Quick Out of the Blocks in London – New Data from RootMetrics

In the race between Vodafone and O2 to establish new 4G services, both networks are delivering strong – and similar – initial results. Mobile performance research company RootMetrics ( conducted over 11,000 tests across central London over the five days immediately after O2 and Vodafone launched 4G, finding O2’s average download speed on a blend of 3G and 4G was 16.3 Mbps, whilst Vodafone’s average download speed was 16.2 Mbps. These blended speeds represent what most people will typically experience, since 4G is not available at all times.
Having launched its service late last year, EE remains out in front and has even improved its speeds from earlier in the year, now averaging a blended 3G-4G download speed of 22.7 Mbps (up from 17.3 Mbps in April).
When looking at the availability of 4G coverage, the two new services are both broadly available. Of the initial 310 miles within London and multiple indoor locations covered in the testing area, RootMetrics found 4G available in 69.4% of Vodafone tests compared to 63.9% on O2. To put this in context of other 4G launches RootMetrics has tested, both O2 and Vodafone’s 4G offerings look strong at the outset versus the 50% or so 4G that’s been seen on other networks.

Taking into account 4G only tests, average 4G only download speeds for O2 came in at 23.3 Mbps and achieved a maximum download speed of 65.8 Mbps, beating Vodafone’s 20.8 Mbps 4G only average and 57.7 Mbps maximum download speed. But here too EE’s established network leads the pack, with 4G only download speeds at 29.6 Mbps – 20 to 30% faster than its rivals. When it comes to 4G only upload speeds, O2 (12.6 Mbps) narrowly edged out Vodafone (11.3 Mbps).
To give a sense of what these speeds mean, 4G at the speeds now being offered would allow people to upload a typical smartphone photo to a social networking site in just about one second – as opposed to the 15 – 30 seconds it would take on a pure 3G network at the O2’s and Vodafone’s 3G only speeds. The time it now takes to download a song would be also significantly reduced: from about 25 seconds on a pure 3G network to 10 seconds or less on 4G.


Bill Moore, CEO and President of RootMetrics: “This first look at London’s 4G services bodes well for the new providers and, more importantly, for people who chose to sign up. EE has had the best part of a year to cement its place and remains the speed leader, but the early signs for O2 and Vodafone are very positive, especially when it comes to 4G availability. This is all good news for the consumer as uploading your pictures or downloading content on the move will become quicker and quicker as coverage expands and improves.”

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: