AN INNOVATIVE NEW PLATFORM FOR CREATIVES TO SHARE THEIR WORK IS ON ITS WAY
Creatives, photographers, designers, writers and artists will soon have a brand new platform through which to exhibit their work to a worldwide audience while being paid to do so. VIZN is a totally innovative community that seeks to empower creatives and reward them for their work, turning the traditional agency model and marketplace fee structure on its head.
The arrival of the digital age has made it unbelievably easy for artists and writers to share their work with a worldwide audience through the use of blog sites, social media and other such forums. Although this undoubtedly has had a positive effect on the way creatives showcase their work, there has always been one vital component missing from this model. Granted, the internet has given people a way to share their work with a wider audience, but unfortunately in most cases this means they end up giving their hard work away for free.
When VIZN launches later this month, it hopes to change that. Not only will artists, writers, illustrators and photographers be given a single community driven platform through which to share their work with the world, they will also have two distinctly different means to earn money from their work. They will be able to earn royalties based on the amount of views they receive through an accompanying on-demand viewing application, or sell/license their work directly to buyers at significantly lower rates than charged by the current market. Their unique and innovative model puts the power back into the hands of the creative.
“As an artist or a writer it is important for your content to reach the broadest audience possible. The individual photography, design, illustration and creative writing web sites that exist today too often expect creative artists to display their work for free and are often dominated by one particular style or genre and therefore don’t provide the tools or the right platform for the content to safely reach a broader audience than the enthusiast and professional community. We believe that if you want to get your work in front of more people, it needs to be an authoritative, engaging and user-friendly site for the broader Internet population and that is why we will also be leveraging leading domain names such as NaturePhotography.com, SportsPhotography.com and ProductDesign.net as subject specific content channels to feed in to our central VIZN platform. Our approach is to put the right controls in place to avoid showing full screen content without any compensation for the artist or writer and our artistic content on-demand approach achieves this.”
In the licensing market today, if an artist or photographer for example, is to gain any monetary reward for their work, it usually means they will have to go through an agency that will charge extortionate fees – often 60% or more! It is little wonder why many artists end up giving their work away for free in return for publicity. VIZN’s user-driven licensing sales options, eliminates high agency fees. In addition, VIZN’s royalty based model for on-demand viewing brings a whole new business model to the creative arts market, as disruptive as Spotify has been to the Music Industry, and rewards the artists based on the quality of and demand for their work and therefore fairly encourages them to publish their work.
VIZN also creates an open platform through which likeminded individuals can share and discuss their ideas, forge working relationships and promote their work with a firm focus being on constructive feedback and debate. One thing is for certain, once it is launched this October, VIZN will change the face of online creativity forever.
For more information about VIZN visit www.vizn.com
About VIZN
VIZN is a London-based, Global Creative Arts Platform, enabling the public to explore multiple art forms and content creators to earn income from displaying and selling their work through associated on-demand applications and a user driven licensing market.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
