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Brand New 4-in-1 Olloclip – With Two Macro Lenses!

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Following on soon after their previous hardware release with the Olloclip telephoto lens, the uber popular hardware iOS accessory manufacturer have now released a 4-IN-1 Olloclip device. The Olloclip 4-IN-1 lens system, the latest in the company’s line of simple, easy-to-use mobile photography tools, offers fisheye, wide-angle, and two macro (10x and 15x magnification) lenses in less than one ounce — with enhanced optics and sleek new design — all for $69.99 USD.

Simple, elegant and unobtrusive, the olloclip 4-IN-1 lens connects to the iPhone within seconds. With the fisheye and wide-angle lenses on opposite sides, selecting a lens is as simple as flipping the lens over. The macro lenses are cleverly revealed by unscrewing either the fisheye or wide-angle lens.

The olloclip 4-IN-1 lens works with all favorite apps in photo and video mode, making it easy for sports and travel enthusiasts, amateur and professional photographers to get exactly the shots and videos they want.

Building on the success of the original olloclip 3-in-1 lens, the olloclip 4-IN-1 lens solution is designed from aircraft-grade aluminum and precision-ground, coated glass optics — but with the specific field-of-view, light-control and resolution characteristics of the iPhone 5s’ eight-megapixel camera in mind. The wide-angle and fisheye lenses have been improved to deliver sharper images, edge to edge, with less lens distortion and enhanced clarity overall. Additionally, the 10x macro lens has a focus distance of about 18mm, allowing users to get more light on the subject (as compared to its predecessor, the 3-IN-1 olloclip lens) and allowing more depth of field so that more of the image is in focus.

“We wanted to enhance the new features of the iPhone 5s camera, including the five-element lens, autofocus matrix metering and dynamic local tone map that ensures more true-to-life color, while also complementing the iPhone’s aesthetic look,” said Patrick O’Neill, founder and president (CEO) of olloclip. “We believe we’ve succeeded in creating an elegant, pocket-size product that any iPhone user will be proud of and that any iPhone photographer will be inspired to use to create great art.”

The olloclip 4-IN-1 lens retails for $69.99 USD and can be purchased at http://www.olloclip.com and through Apple and other major retailers.

 

Product Features

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• Fisheye lens captures approximately a 180° field-of-view.
• Wide-angle lens nearly doubles the iPhone’s normal field of view.
• 10x macro lens 10X magnification with a 18mm focus distance.
• The 15x macro lens 15X magnification, with a 12mm focus distance.
• Enhanced panorama increases the field of view, horizontally and vertically, when used with the iPhone’s panorama mode.
• Size 1.5″ x 1″ x 1″
• Weight 0.8 oz.
• Compatibility iPhone 4/4s, 5/5s, iPod touch 4th and 5th generation (with special adaptor included with the lens; also can be used with all photo and video apps)
• Colors Black, silver, red

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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