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LG G Flex Stays Ahead of the Curve to Lead Evolution of Smartphones with Breakthrough Innovations

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Rumoured for a long time and now announced the new LG G Flex smartphone looks good, I’m confused with the terminology of ‘flex’ as it does not flex, it is purely a hardened curved screen but perhaps I’m being cynical and of course the LG G Hardened Curve doesn’t quite have the same ring to it, take a look below, it does look interesting…

The LG G Flex is a smartphone curved to follow the contour of the face, the first device to offer such a design in the smartphone market. The latest device in LG’s premium G Series, the G Flex incorporates proprietary innovations from other LG companies in the form of the display and battery that have never been seen before. The LG G Flex also boasts new user experience (UX) features that take advantage of the curved form factor.

“The LG G Flex is the best representation yet of how a smartphone should be curved,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary.”

Form + Function: Design that Understands Human Curves
The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional telephone handsets used to. The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increases the sound level by 3dB compared to typical flat smartphones. The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket. What’s more, in landscape mode, the display offers an IMAX-like experience, with the result being the most comfortable viewing angle for watching videos or playing games.

LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one’s index finger to adjust the volume when conversing is maintained.

 

Innovation Delivered Through Collaboration

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The development of LG G Flex was only possible through the successful collaboration with sister companies LG Display and LG Chem. The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass produced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels — red, green and blue — in one pixel.

LG Chem developed the world’s first curved battery technology specifically for application in LG G Flex. The curved battery in the G Flex is designed with LG Chem’s patented Stack & Folding technology, which reduces the physical stress on the battery pack when in the curved form and provides better stability and performance. Despite its thin form, the LG G Flex battery has a capacity of 3,500mAh, enough power for more than a full day of use.

User-Centered Technologies

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Among the several new technologies, the LG G Flex is the first smartphone to apply a “Self Healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.

Users of LG G Flex will have a wider selection in the ability to enjoy in various format of music — MP3, CD quality or 24 bit/192kHz Hi-Fi playback. UX features, such as KnockON, Guest Mode and Plug & Pop, which were positively received when first introduced in the LG G2, can also found in the LG G Flex. The LG G Flex also includes an array of new UX features:

– QTheater gives users quick access to photos, videos and YouTube right from the lock screen. By touching the screen and dragging outward along the curved surface with both fingers, the apps appear with the effect of theater curtains being drawn.
– Dual Window divides the wide 6-inch screen into two separate windows for more effective multitasking.
– Swing Lockscreen alters the image on the lockscreen depending on how the G Flex is held.
– Face Detection Indicator displays the LED on the Rear Key in green to confirm status of face detection and focus.
– Camera Timer flashes the Rear Key LED to indicate that the countdown has begun.
– Urgent Call Alert flashes the LED on the Rear Key in red when several consecutive calls from the same person go unanswered.

The LG Flex will be available in Korea starting in November through all three major local carriers. Availability in additional markets will be announced thereafter.

Key Specifications (Korean Version):

– Chipset: 2.26 GHz Quad-Core Qualcomm? Snapdragon™ 800 (MSM 8974)
GPU: Adreno 330, 450MHz
– Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB)
– Memory: 2GB LP DDR3 RAM / 32GB eMMc
– Camera: Rear 13.0MP / Front 2.1MP
– Battery: 3,500mAh (embedded)
– Operating System: Android Jelly Bean 4.2.2
– Size: 160.5 x 81.6 x 7.9 – 8.7mm
– Weight: 177g
– Network: LTE-A / LTE / HSPA+ / GSM
– Connectivity: BT 4.0 / USB 3.0 compatible / WiFi (802.11 a/b/g/n/ac) / NFC
– Color: Titan Silver
– Other: TDMB / Hi-Fi 24bit, 192kHz Playback

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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