Samsung Opens Pop-Up Space In London’s Portobello Road
Samsung Mobile UK today announced a network of retail collaborations across West London’s fashion, beauty, food and lifestyle communities, to mark the opening of its new temporary pop-up space, the Samsung Galaxy Studio, located on Portobello Road. From tomorrow, members of the public will have the chance to visit the Samsung Galaxy Studio, and experience for themselves Samsung’s brand new mobile devices – the Samsung Galaxy Note 3, Galaxy Gear, Galaxy Note 10.1 (2014 edition) and Galaxy Tab 3 Kids.
Visitors to London’s Portobello Road between Saturday 19th October – Sunday 24th November, will have the opportunity to see the new range of Galaxy devices, perhaps for the first time, as the Galaxy Tab 3 Kids is not even available to buy in UK stores yet. When in the Galaxy Studio, visitors can enjoy hands on time with the devices and create personalised content, such as badges and postcards, and also receive advice on how to use the key features of the devices.
In addition, Samsung is working with eight retailers on Portobello Road to integrate the devices into their businesses, including;
- 10500 – Hair Salon: Customers can use the devices to create a scrapbook of their favourite hair styles that they find on the web. They can also view and make notes on digital look books featuring various styles and colour options. Fashion publication, MyMagazine, will keep customers entertained until their stylist is ready to see them, while their kids can use Galaxy Note 3 to draw and scribble on while they are waiting for parents to get their hair done.
- Coco – Nail Shop: Customers can browse and select a desired nail style from a digital scrapbook using the new devices. The nail technicians will take a photo of the finished painted nails and add them to the scrapbook for future nail consultations.
- Pedlars – Homeware: Customers will be able to view information about the different designers Pedlars work with, and can also research their purchases before they buy to find the item just right for them.
- L’Epicerie – Deli & Café: Customers can calculate how much everyone’s food and drink will be before they order, or just take their time to browse the web and check out the latest news on My Magazine while they eat and relax.
- Provenance – Butcher: Customers can find the perfect matching sauces or wine for the meat they buy using the devices. They can also browse recipe ideas while they are in the store and then email them to themselves.
- Coffee plant – Café: Customers can catch up on the latest news in My Magazine on the Galaxy Note devices while they enjoy their favourite cup of coffee.
- Kuka Me – Jewellery: Designers in the store will use the devices to collect inspirations for new designs from the Internet using the Scrapbook feature, and can then show them to customers. They will use the devices to customise existing collections while the customer is in the store, and also show them the next season’s accessories if they can’t find something they like from the current range in store.
- Mushroom – Stall: Customers can write down cooking tips and notes on the spot using the new S Note and email them to themselves, as well as create scrapbooks and lists of recipes containing the different types of mushrooms available to buy on the stall.
Simon Stanford, Vice President of IT & Mobile Divisions, Samsung UK & Ireland said, “Our objective in opening the Samsung Galaxy Studio on Portobello Road was to highlight the everyday functionality of our new range of Galaxy devices and support local retailers in the area in integrating this new technology into their businesses. We believe that with this new pop-up space and our collaborations with Portobello Road-based retailers, we have created an engaging and immersive experience for our customers to experience our products and see how they can benefit them.”
The Samsung Galaxy Note 3, Galaxy Gear and Galaxy Note 10.1 (2014 edition) are available to buy in the UK from selected retailers as well as the Samsung Experience Store at Westfield Stratford City. The Galaxy Tab 3 Kids will be available to buy later this year.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
One Comment
Carlos
Sounds like fun! Wish it were closer to Texas!:-)