Madesquare – New From Hipstamatic ‘Founders’

Oooh this is exciting, my good friend at Hipstamatic, Molli Sullivan, Director of Marketing contacted me a few days ago to let me know about the new company she has launched with the Laura Buick, wife of Hipstamatic’s CEO – Lucas Buick. Madesquare is a new female-founded startup bringing thoughtfully-designed, finely-crafted square photo products and DIY inspiration to the same place people are snapping their photos their mobile phones. With MADESQUARE’s free iPhone app, people can transform their digital camera rolls into personalized, statement-making square photo products, conveniently ship items to themselves, friends and family, effortlessly discover DIY ideas to add a special touch to rooms, projects, and gifts, and easily share product and design inspiration on Pinterest, Facebook, email, and text.

“Thanks to smartphones, people are taking more awesome pictures than ever before, including us, and we’d often search endlessly for ideas to bring our memories to life,” said Laura Buick, Co-Founder and President, MADESQUARE. “With MADESQUARE, we’re bridging these two worlds unlike anywhere else. Now people can easily turn digital photos into beautifully-tangible products and discover clever design ideas in the same place we’re all taking and keeping photos our phones.”

MADESQUARE is launching with nearly 20 products, featuring square photos ranging in size from 2.5 x 2.5 inches to 30 x 30 inches. TheMADESQUARE do-it-yourself projects are designed to complement the product line, and serve as a launchpad for customers to tap into their own creativity.

“From our products to our DIYs to our app, we’ve created what we, as consumers, always wanted but found didn’t yet exist,” said Molli Sullivan, Co-Founder and Director of Marketing, MADESQUARE. “With MADESQUARE, we want to help inspire like-minded photo and design lovers to bring their most cherished digital memories into the physical world in new, captivating ways, and we can’t wait to create with them.”

To download the free app, go here

To view and order from their website, go here


The Team


From left to right Laura, Jill, Danielle and Molli

The Products



The App



Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:

One Comment

  • Carlos

    Cute portrait of the four ladies. Congrats and much success with your new idea and product.