Getty Images and iStock have teamed up to create a new international photography competition, #RePicture.
The competition aims to challenge how we photograph the world and find ways to subvert stereotypical imagery across the globe.
Originally launched at this year’s Cannes Lions festival in France, #RePicture is inspired by the success of Getty Images’ recent partnership with Lean In, an organisation that champions creative opportunities for women.
Open to amateur and semi-professional photographers and creatives worldwide, the competition offers prizes from Canon, and the chance to get on board as a Getty Images contributor.
“We feel passionately that images have the power to change the way people view the world.” says Andy Saunders, senior vice president for Creative at Getty Images in a press statement. “We’re excited to launch this competition and not just continue with our aim of breaking down existing visual stereotypes, but also to discover ground-breaking new creative talent around the world”.
He adds: “Getty Images has always been committed to creating imagery that presents a more authentic view for our customers– everywhere from Tokyo to Toronto.”
The judging panel includes Severin Matusek, from photo sharing community EyeEm; Toshiya Kono from Japanese advertising company Hakuhodo; Getty Images’ Pam Grossman; and Jessica Bennett from Lean In.
The contest is open for entries from 01 October to 20 November 2014. Winners will be announced in the first week of December.