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Competition – Pepsi and Usher Photo Challenge – TheAppWhisperer

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In a first-of-its-kind, Pepsi® is creating and producing an epic short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of this year’s Pepsi® Challenge™ campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.

“On one level, the ambition of this short film is mind-boggling because it’s an original screenplay that features real-life footage shot from outer-space," said Frank Cooper III, Chief Marketing Officer, Global Consumer Engagement, PepsiCo Global Beverages Group. “But, having visionary creators, cutting-edge technologists like UrtheCast and an iconic artist like Usher make it a realistic, exciting collaboration across tech, film, music and pop culture."

To be released this fall, the short film will be shot from multiple locations and perspectives – both on Earth and in space. Designed to unite and inspire generations around the world as part of the #PepsiChallenge, Pepsi will invite consumers to participate in this unique film phenomenon. Filming will take place in more than 10 countries across four continents where thousands of consumers will join together to be filmed by UrtheCast’s proprietary HD video camera – permanently and impressively leaving their mark on history as part of this once-in-a-lifetime experience. 

While UrtheCast captures a powerful perspective from space that few have ever experienced, Usher will invite fans to capture through a single photo an image that they feel inspires and amazes others to look at the world in a new way. Beginning today through June 2nd, fans around the world can submit one photo each day to PepsiChallenge.com. Usher will select the most powerful image and invite the talent behind the lens to meet him on set at the upcoming film shoot, with the winning image also featured in the short film.

 

For contest official rules, including eligibility requirements, and to view a selection of the best images from around the world, visit www.PepsiChallenge.com.

“Throughout my career, I’ve had the opportunity to be a part of some truly amazing experiences,” said Usher. “I’ve always tried to push boundaries and to inspire others to go beyond what they perceive as their limits. I feel fortunate to have the opportunity to partner with Pepsi and UrtheCast to be a part of creating this intergalactic short film shot from space and am excited to jump in and take on this once-in-a-lifetime challenge and experience."

With a launch that marked #PepsiChallenge as the #1 Twitter trending topic worldwide, and engagements by and with Pepsi global brand ambassadors and international luminaries, fashion houses and sports celebrities alike, the Pepsi Challenge continues throughout 2015 with additional global and local challenges designed to galvanize consumers around the world to live life to the fullest and make every moment – big or small – epic. Challenges are issued on Pepsi social channels, PepsiChallenge.com and via global and local ambassadors. Visit www.PepsiChallenge.com and Pepsi social channels around the world for more information and challenge details.

 

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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