In a first-of-its-kind, Pepsi® is creating and producing an epic short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of this year’s Pepsi® Challenge™ campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience. “On one level, the ambition of this short film is mind-boggling because it’s an original screenplay that features real-life footage shot from outer-space,” said Frank…