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New Mobile Photography App ‘This’ Launched by Tinrocket

Tinrocket developers of popular mobile photography apps including Percolator, Waterlogue and Popiscolor have today launched a brand new app entitled ‘This‘. It is a photo annotation app that enables users to add pointers, labels, descriptions, and commentary to their photos.

This retails for $1.99/£1.49 and you can download it here. Read more about This below.

Beautifully designed, with a clean and minimal interface, This lets users tell stories and give context to their photos in a quick, fun, and engaging way. 

Designed with one font, three color settings (auto, black, or white), and three font size options (four for iPad devices), labels are quick and easy to make. The minimal design quietly complements the photo without distracting from the image or its narrative. 

“We designed the UI and the label options to be clean and simple. It suits our design aesthetic and also lets the user really focus on their image and the story they want to tell,” says Tinrocket founder, Balestrieri.

In addition to color and size options, This ships with seven expressive pointers (dot, arrow, circle, x, heart, line, dotted line). A simple tap toggles between them, making it a breeze to quickly add personality and detail to any photo. 

Creative storytelling at its best

Balestrieri notes that while This is a traditional annotation tool, it can also be used “to share details that wouldn’t normally be obvious. By quickly adding a personalized label, photos are instantly transformed into meaningful stories.”

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Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)