HONOR Research Reveals What the World is Looking Forward to in 2022

HONOR Launches Next Phase of its HONOR Your Smile Brand Campaign

London, UK, January 7, 2022 – HONOR, a leading global provider of smart devices, today revealed new global research highlighting the top things that people are most looking forward to in 2022 as part of its HONOR Your Smile global brand campaign.

As a brand, HONOR experienced many challenges in 2021 but thanks to the positivity of our colleagues, partners and global customers, we delivered on our promise to help consumers go beyond,” said George Zhao, CEO of HONOR Device Co. Ltd. “We feel optimistic about the coming year and want to continue focusing our efforts on bringing more smiles to people around the world.”

2022 Priorities: Reconnecting with People, Wanderlust and Wellness

Following prolonged periods of isolation, the research of over 8,000 respondents from around the world[1] revealed being with family topped the list of things people are most looking forward to in 2022. Spending time with friends (32%), capturing new memories with friends or family (29%) and looking forward to seeing loved ones again after lockdowns (21%) also made the top ten, highlighting the power of human connection and being reunited with loved ones.

Escapism is top of the agenda for many around the world, with going on holiday (39%), being able to travel (36%) and experiencing different cultures (16%) all making the top ten list of must-have moments for 2022.

Other key takeaways from the research included a consumer focus on wellness for both people and the planet. One quarter of respondents (26%) said they want to achieve a new health or fitness goal in 2022, while 23% of those surveyed said they are hoping for a brighter future for the environment in 2022.

Top 10 Moments People Are Looking Forward to in 2022

1.         Being with my family: 40%

2.         Going on holiday: 39%

3.         Being able to travel: 36%

4.         Spending time with my friends: 32%

5.         Capturing new memories with friends or family: 29%

6.         Achieving a new health or fitness goal: 26%

7.         A brighter future for the environment: 23%

8.         Getting a new job: 21%

9.         Being able to see loved ones again after lockdown: 21%

10.         Getting to experience different cultures again: 16%

Celebrating Family with the HONOR Magic Moment Photography Challenge

Supporting the research findings, HONOR unveiled the next topic for its HONOR Magic Moment Challenge, an ongoing monthly smartphone photography competition for HONOR’s global community. The first challenge of 2022 will focus on the topic of family, the number one moment the survey found people are most looking forward to in 2022.

The HONOR Magic Moment “Family” Challenge has three award categories and prizes including: one HONOR 50 Lite for the “Excellence Award” winner, one HONOR Watch 2 for the “Pioneer Award” winner and one HONOR Talents special gift for the “Most Potential Award” winner. The deadline to submit entries for the HONOR Magic Moment “Family” Challenge is January 11, 2022, 12:59 PM GMT+8 and winners will be announced on January 15, 2022. 

For more details on the contest rules, visit https://community.hihonor.com/.

 [1] Research conducted by Perspectus Global on behalf of HONOR in December 2021. Over 8,000 consumers surveyed online in eight markets: United Kingdom, France, Germany, Russia, Saudi Arabia, Czech Republic, Finland and Mexico.

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Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]