HONOR Launches Next Phase of its HONOR Your Smile Brand Campaign
London, UK, January 7, 2022 – HONOR, a leading global provider of smart devices, today revealed new global research highlighting the top things that people are most looking forward to in 2022 as part of its HONOR Your Smile global brand campaign.
“As a brand, HONOR experienced many challenges in 2021 but thanks to the positivity of our colleagues, partners and global customers, we delivered on our promise to help consumers go beyond,” said George Zhao, CEO of HONOR Device Co. Ltd. “We feel optimistic about the coming year and want to continue focusing our efforts on bringing more smiles to people around the world.”
2022 Priorities: Reconnecting with People, Wanderlust and Wellness
Following prolonged periods of isolation, the research of over 8,000 respondents from around the world revealed being with family topped the list of things people are most looking forward to in 2022. Spending time with friends (32%), capturing new memories with friends or family (29%) and looking forward to seeing loved ones again after lockdowns (21%) also made the top ten, highlighting the power of human connection and being reunited with loved ones.
Escapism is top of the agenda for many around the world, with going on holiday (39%), being able to travel (36%) and experiencing different cultures (16%) all making the top ten list of must-have moments for 2022.
Other key takeaways from the research included a consumer focus on wellness for both people and the planet. One quarter of respondents (26%) said they want to achieve a new health or fitness goal in 2022, while 23% of those surveyed said they are hoping for a brighter future for the environment in 2022.
Top 10 Moments People Are Looking Forward to in 2022
1. Being with my family: 40%
2. Going on holiday: 39%
3. Being able to travel: 36%
4. Spending time with my friends: 32%
5. Capturing new memories with friends or family: 29%
6. Achieving a new health or fitness goal: 26%
7. A brighter future for the environment: 23%
8. Getting a new job: 21%
9. Being able to see loved ones again after lockdown: 21%
10. Getting to experience different cultures again: 16%
Celebrating Family with the HONOR Magic Moment Photography Challenge
Supporting the research findings, HONOR unveiled the next topic for its HONOR Magic Moment Challenge, an ongoing monthly smartphone photography competition for HONOR’s global community. The first challenge of 2022 will focus on the topic of family, the number one moment the survey found people are most looking forward to in 2022.
The HONOR Magic Moment “Family” Challenge has three award categories and prizes including: one HONOR 50 Lite for the “Excellence Award” winner, one HONOR Watch 2 for the “Pioneer Award” winner and one HONOR Talents special gift for the “Most Potential Award” winner. The deadline to submit entries for the HONOR Magic Moment “Family” Challenge is January 11, 2022, 12:59 PM GMT+8 and winners will be announced on January 15, 2022.
For more details on the contest rules, visit https://community.hihonor.com/.
 Research conducted by Perspectus Global on behalf of HONOR in December 2021. Over 8,000 consumers surveyed online in eight markets: United Kingdom, France, Germany, Russia, Saudi Arabia, Czech Republic, Finland and Mexico.
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