3cP / Image Control Pro – Cinematographer’s Color Correction System – Huge Price Drop
Image Control sets its users completely free from the “dictatorship” of mouse-and-keyboard operation and huddling around a monitor in the video village or DIT cart. With Image Control you have the ability not only to “see the picture,” but to evaluate its exposure and color values—and to translate that into terms understood by everyone, novice to seasoned professional—in a handheld, portable format. Image Control is the next step in on-the-set/near-the-set image management, taking full advantage of the iPad’s touch-screen, gesture-based technology.
3cP / Image Control Pro lets you color correct, crop, and mask your images on a calibrated screen, then create a matching 3D LUT for post-production. Images can be imported from the Photo Album, camera, or via WiFi. Color correction tools include printer lights, curves, color wheels, RGB controls, and a Zone System ruler. Monitoring tools include waveform monitor, vectorscope, and histogram.
Image Control offers a method for cinematographers and photographers to make certain that the color and contrast of the shot is exactingly faithful to the original artistic intent, while also providing nuanced control to explore endless possibilities in expression in a manner compatible with any camera-to-post-production workflow.
This app usually retails for $399.99/£299.99 but it is currently available for $199.99/£139.99 – this is a pro app. It can be downloaded here.
Image Control includes a variety of new and improved tools for the entire pre-production/production/post-production workflow, including location scouting, pre-visualization, data management, and color correction, all in a device which slips easily into a script bag. Images, notes, and color correction metadata are all easily managed and communicated between production and post-production.
Among Image Control’s many tools is the classic 11-step Zone System made famous by photographer Ansel Adams, traditional film “printer lights” for color and density control, Photoshop-style RGB color channel curves, and the colorists familiar three-point lift/gamma/gain controls. Image Control allows cinematographers and photographers to overcome terminology differences quickly, making it easy to cross between techniques in a fast, educational, and effective way.
Imagery from the built-in camera or image library or—via the 3cP on-set system—from cameras such as the Arri Alexa, RED, Sony and others can be imported into Image Control for color correction, data management, cropping, annotation, and previewing on the 3cP-calibrated screens of your iPad.
Images and notes can be wirelessly exchanged between cinematographer, DIT, and director for approval of the look of the image, eliminating the need to gather around a central monitor or DIT cart. Color correction and other metadata can be emailed directly to post-production in the form of reports, 3D LUTs, or CDLs, ensuring accurately color-corrected dailies, and reducing DI costs.
Along with its patented, unified system of digital camera and monitor calibration, Image Control offers unique features unavailable anywhere else in one system, all designed specifically for image making professionals including DPs, directors, VFX, DITs, and still photographers.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
