Apple Sells Three Million iPads in Three Days
Apple today announced it has sold three million iPads in just three days since the launch of its new iPad mini and fourth generation iPad—double the previous first weekend milestone of 1.5 million Wi-Fi only models sold for the third generation iPad in March. The Wi-Fi + Cellular versions of both iPad mini and fourth generation iPad will ship in a few weeks in the US and in many more countries later this year.
“Customers around the world love the new iPad mini and fourth generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
The new iPad mini features a stunning 7.9-inch Multi-Touch display, FaceTime HD and iSight cameras, ultrafast wireless performance* and an incredible 10 hours of battery life**. The new fourth generation iPad features a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.
Both iPad mini and the new fourth generation iPad with Retina display are available in 34 countries including the US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many of the pre-orders have been shipped to customers, some are scheduled to be shipped later this month.
Pricing & Availability
iPad mini with Wi-Fi comes in either white & silver or black & slate, and is available in the UK for a suggested retail price of $329/£269 inc VAT (£224.17 ex VAT) for the 16GB model, $429/£349 inc VAT (£290.83 ex VAT) for the 32GB model and $529/£429 inc VAT (£357.50 ex VAT) for the 64GB model. Fourth generation iPad with Wi-Fi models are available in black or white for a suggested retail price of $499/£399 inc VAT (£332.50 ex VAT) for the 16GB model, $599/£479 inc VAT (£399.17 ex VAT) for the 32GB model and $699/£559 inc VAT (£465.83 ex VAT) for the 64GB model. Both iPad mini and fourth generation iPad are available from the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers.
iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will be available in the US in a few weeks and in many more countries later this year. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459/£369 inc VAT (£307.50 ex VAT) for the 16GB model, $559/£449 inc VAT (£374.17 ex VAT) for the 32GB model and $659/£529 inc VAT (£440.83 ex VAT) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular will be offered for a suggested retail price of $629/£499 inc VAT (£415.83 ex VAT) for the 16GB model, $729/£579 inc VAT (£482.50 ex VAT) for the 32GB model and $829/£659 inc VAT (£549.17 ex VAT) for the 64GB model. Additionally, iPad 2 is available at $399/£399 inc VAT (£332.50 ex VAT) for the 16GB Wi-Fi model and just $529/£479 inc VAT (£399.17 ex VAT) for the 16GB Wi-Fi + 3G model where they are sold now.
*LTE is available through select carriers. Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
