LG G Flex Stays Ahead of the Curve to Lead Evolution of Smartphones with Breakthrough Innovations
Rumoured for a long time and now announced the new LG G Flex smartphone looks good, I’m confused with the terminology of ‘flex’ as it does not flex, it is purely a hardened curved screen but perhaps I’m being cynical and of course the LG G Hardened Curve doesn’t quite have the same ring to it, take a look below, it does look interesting…
The LG G Flex is a smartphone curved to follow the contour of the face, the first device to offer such a design in the smartphone market. The latest device in LG’s premium G Series, the G Flex incorporates proprietary innovations from other LG companies in the form of the display and battery that have never been seen before. The LG G Flex also boasts new user experience (UX) features that take advantage of the curved form factor.
“The LG G Flex is the best representation yet of how a smartphone should be curved,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “The LG G Flex with its distinctive design, innovative hardware and consumer-centric UX represents the most significant development in the smartphone space since smartphone became part of our regular vocabulary.”
Form + Function: Design that Understands Human Curves
The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional telephone handsets used to. The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increases the sound level by 3dB compared to typical flat smartphones. The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket. What’s more, in landscape mode, the display offers an IMAX-like experience, with the result being the most comfortable viewing angle for watching videos or playing games.
LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one’s index finger to adjust the volume when conversing is maintained.
Innovation Delivered Through Collaboration
The development of LG G Flex was only possible through the successful collaboration with sister companies LG Display and LG Chem. The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass produced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels — red, green and blue — in one pixel.
LG Chem developed the world’s first curved battery technology specifically for application in LG G Flex. The curved battery in the G Flex is designed with LG Chem’s patented Stack & Folding technology, which reduces the physical stress on the battery pack when in the curved form and provides better stability and performance. Despite its thin form, the LG G Flex battery has a capacity of 3,500mAh, enough power for more than a full day of use.
User-Centered Technologies
Among the several new technologies, the LG G Flex is the first smartphone to apply a “Self Healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.
Users of LG G Flex will have a wider selection in the ability to enjoy in various format of music — MP3, CD quality or 24 bit/192kHz Hi-Fi playback. UX features, such as KnockON, Guest Mode and Plug & Pop, which were positively received when first introduced in the LG G2, can also found in the LG G Flex. The LG G Flex also includes an array of new UX features:
– QTheater gives users quick access to photos, videos and YouTube right from the lock screen. By touching the screen and dragging outward along the curved surface with both fingers, the apps appear with the effect of theater curtains being drawn.
– Dual Window divides the wide 6-inch screen into two separate windows for more effective multitasking.
– Swing Lockscreen alters the image on the lockscreen depending on how the G Flex is held.
– Face Detection Indicator displays the LED on the Rear Key in green to confirm status of face detection and focus.
– Camera Timer flashes the Rear Key LED to indicate that the countdown has begun.
– Urgent Call Alert flashes the LED on the Rear Key in red when several consecutive calls from the same person go unanswered.
The LG Flex will be available in Korea starting in November through all three major local carriers. Availability in additional markets will be announced thereafter.
Key Specifications (Korean Version):
– Chipset: 2.26 GHz Quad-Core Qualcomm? Snapdragon™ 800 (MSM 8974)
GPU: Adreno 330, 450MHz
– Display: 6-inch HD (1280 x 720), Curved P-OLED (Real RGB)
– Memory: 2GB LP DDR3 RAM / 32GB eMMc
– Camera: Rear 13.0MP / Front 2.1MP
– Battery: 3,500mAh (embedded)
– Operating System: Android Jelly Bean 4.2.2
– Size: 160.5 x 81.6 x 7.9 – 8.7mm
– Weight: 177g
– Network: LTE-A / LTE / HSPA+ / GSM
– Connectivity: BT 4.0 / USB 3.0 compatible / WiFi (802.11 a/b/g/n/ac) / NFC
– Color: Titan Silver
– Other: TDMB / Hi-Fi 24bit, 192kHz Playback
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
