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New Mobile Photography App ‘This’ Launched by Tinrocket

Tinrocket developers of popular mobile photography apps including Percolator, Waterlogue and Popiscolor have today launched a brand new app entitled ‘This‘. It is a photo annotation app that enables users to add pointers, labels, descriptions, and commentary to their photos.

This retails for $1.99/£1.49 and you can download it here. Read more about This below.

Beautifully designed, with a clean and minimal interface, This lets users tell stories and give context to their photos in a quick, fun, and engaging way. 

Designed with one font, three color settings (auto, black, or white), and three font size options (four for iPad devices), labels are quick and easy to make. The minimal design quietly complements the photo without distracting from the image or its narrative. 

“We designed the UI and the label options to be clean and simple. It suits our design aesthetic and also lets the user really focus on their image and the story they want to tell,” says Tinrocket founder, Balestrieri.

In addition to color and size options, This ships with seven expressive pointers (dot, arrow, circle, x, heart, line, dotted line). A simple tap toggles between them, making it a breeze to quickly add personality and detail to any photo. 

Creative storytelling at its best

Balestrieri notes that while This is a traditional annotation tool, it can also be used “to share details that wouldn’t normally be obvious. By quickly adding a personalized label, photos are instantly transformed into meaningful stories.”

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Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.