A very interesting article published by Stuart Dredge for The Guardian this afternoon discusses the developers behind the uber popular app, Paper, FiftyThree in which in their latest Series A funding, they raised $15m and ‘explicitly outlined ambitions for “moving beyond touch and into the physical world of accessories” – drawing on its team’s hardware experience within Microsoft (Kinect, Xbox and the never-launched Courier) and Sonos’. ‘In 2013, FiftyThree has been taking Paper’s digital charms into the physical world. Earlier this year, it created a customised version of the app for the Fashion Rules exhibition at Kensington Palace in London, helping visitors design their own dresses while gazing at real royal…
Our pal Stuart Dredge has written an interesting piece in The Guardian Apps blog today, he talks about how ‘the mobile apps industry is suffering from ‘download-milestone overkill’. By that he explains that developers and publishers are more than happy to boast about how many times their apps have been downloaded and yet analysts and even the store owners themselves are only using downloads as a key metric to gauge success, in other words, they’re only a guide to potential success. You can read more of this interesting report by clicking here.