‘Paper’ iPad App Partners With Moleskin – Raises $15m

A very interesting article published by Stuart Dredge for The Guardian this afternoon discusses the developers behind the uber popular app, Paper, FiftyThree in which in their latest Series A funding, they raised $15m and ‘explicitly outlined ambitions for “moving beyond touch and into the physical world of accessories” – drawing on its team’s hardware experience within Microsoft (Kinect, Xbox and the never-launched Courier) and Sonos’.

‘In 2013, FiftyThree has been taking Paper’s digital charms into the physical world. Earlier this year, it created a customised version of the app for the Fashion Rules exhibition at Kensington Palace in London, helping visitors design their own dresses while gazing at real royal frocks.

Today, it’s launching another partnership, with Moleskine, whose physical notebooks, journals and other products have been finding similar favour within the design community and beyond to Paper.

Their joint project is called Book, and involves Paper users choosing 15 pages of their sketches to turn into a printed book, with Moleskine handling the production (“handmade in the UK” apparently) and distribution. At $40 per book, they’re not cheap, but that’s no surprise given Moleskine’s brand’ – Stuart went on to say.

You can read the full post here.




Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:

One Comment

  • Laurence Zankowski


    I was pretty curious about this and evernote’s going into lifestyle / hardware partnerships. This may actually be a bigger trend over the next few months. There is only so far you can take apps with out running into bloat ware ( adobe c.c. ) . When i read that the Adoit jot had sold over a million units, i can see why certain app vendors want to extend their reach into physical markets.

    Matter of fact, as I am writing this, I would, if I was a app dev, seriously think of physical markets along with software markets right at the beginning of app creation. There is a lot more to this, just watch.

    Be well