iPhone 4 – It Changes Everything – Again

Never miss a photo opportunity. The 5-megapixel camera built into iPhone 4 captures amazingly detailed images. A built-in LED flash illuminates low-light scenes. And the 5x digital zoom gets you closer to the action. You can even shoot self-portraits with the front camera.

At a candlelit dinner, on the beach at night, or wherever the light’s not bright, you can still get great shots with iPhone 4. The advanced backside illumination sensor allows you to shoot low-light photos that are brighter and clearer than ever before. And iPhone 4 now includes a built-in LED flash that automatically fires when it’s needed.

Want to take a picture of yourself? The new VGA-quality front camera on iPhone 4 makes it easy. No need to flip your iPhone around to guess where you are in the frame. Instead, just activate the front camera with a tap, check your image on the display, and shoot.

Send photos via email or MMS from the Camera app. Or post them directly to your MobileMe gallery, where friends and family can browse and download them. Every photo you take is geotagged with information about your location, which you can save to your computer and share with iPhoto, Aperture, Flickr, and other compatible applications and services.

FaceTime works right out of the box — no need to set up a special account or screen name. And using FaceTime is as easy as it gets. Let’s say you want to start a video call with your best friend. Just find her entry in your Contacts and tap the FaceTime button. Or maybe you’re already on a voice call with her and you want to switch to video. Just tap the FaceTime button on the Phone screen. Either way, an invitation pops up on her iPhone 4 screen asking if she wants to join you. When she accepts, the video call begins. It’s all perfectly seamless. And it works in both portrait and landscape modes.

Two cameras made for video calling.

iPhone 4 has two built-in cameras, one on the front above the display and one on the back next to the LED flash. The front camera has been tuned for FaceTime. It has just the right field of view and focal length to focus on your face at arm’s length. So it always presents you in the best possible light.

Now you can run your favorite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.* This smarter approach to multitasking is available only on iPhone.

Thanks to the Retina display, everything you see and do on iPhone 4 looks amazing. Text in books, web pages, and email is crisp at any size. Images in movies and photos are stunning at almost any angle. That’s because the Retina display’s pixel density is so high, your eye is unable to distinguish individual pixels.

The iPhone 4 Retina display uses technology called IPS (in-plane switching) — the same technology used in the Apple LED Cinema Display and iPad — to achieve a wider viewing angle than on typical LCDs. Which means you can hold iPhone 4 almost any way you want and still get a brilliant picture. That’s perfect when you’re sharing photos with a friend or moving your iPhone around while playing a driving or flying game. In addition, the Retina display offers four times the contrast ratio of previous models, so whites are brighter, blacks are darker, and everything is more beautiful.

Because your iPhone goes with you everywhere, you’re always ready to capture every moment. And with iPhone 4, you can do it in stunning high definition. Its advanced backside illumination sensor delivers great-looking video in both bright and low-light settings. And in dark environments, you can brighten the scene with the built-in LED light.

You’re on vacation, and you want to create a video postcard of everything you did that day and share it with your family. Just use the iMovie app — coming soon to the App Store for just $4.99. Built just for iPhone 4, iMovie lets you combine and edit video clips, polish your movies with dynamic themes and transitions, add music and photos, and share your finished movies with the world.