That is correct if you are already a subscriber to the print version of course. People magazine is leading the way with Time, Sports Illustrated and Fortune expected to follow within the next 30 days. Previously it was necessary to pay up to $5.99 for each iPad version of these magazines even if you were already a subscriber to the printed version.
But now that Apple has made it possible for one title, other magazines will want to follow suit.
It’s not clear what took so long. Publishers who were encouraged to build iPad apps by Steve Jobs himself say were ready from the start to make them free to subscribers. Until now, however, Apple would neither give them the tools they needed, nor explain what was holding them up. The publishers still can’t sell subscriptions through the App Store, which is how they would prefer to do business and would be easier for a lot of iPad readers.
As we know the print industry has taken a serious battering over the past couple of years – I can’t see it battling on for much longer and inevitably it’s surely going to move over to digital as the priority. What do you think?
Download People Magazine here