That is correct if you are already a subscriber to the print version of course. People magazine is leading the way with Time, Sports Illustrated and Fortune expected to follow within the next 30 days. Previously it was necessary to pay up to $5.99 for each iPad version of these magazines even if you were already a subscriber to the printed version.
But now that Apple has made it possible for one title, other magazines will want to follow suit.
It’s not clear what took so long. Publishers who were encouraged to build iPad apps by Steve Jobs himself say were ready from the start to make them free to subscribers. Until now, however, Apple would neither give them the tools they needed, nor explain what was holding them up. The publishers still can’t sell subscriptions through the App Store, which is how they would prefer to do business and would be easier for a lot of iPad readers.
As we know the print industry has taken a serious battering over the past couple of years – I can’t see it battling on for much longer and inevitably it’s surely going to move over to digital as the priority. What do you think?
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Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.