TrueHDR 2.0

Pictional LLC has released TrueHDR 2.0, an update to TrueHDR that picks up where Apple’s HDR leaves off, offering better results with enhanced details in the shadows and sun, and support for iPhone 4 and 3GS, including back and front cameras. TrueHDR’s new Rapid Autocapture mode makes it easier than ever to take HDR pictures, and its new SemiAuto mode offers greater control in choosing exposure points. Users can share the beautiful results from within the app using Facebook, Twitter, or email.


TrueHDR is designed to address the issue that cameras can only capture a limited range of brightness in a single photo. In other words, when people take photos of a scene that has a large range from bright to dark, they often have to choose between the bright areas and the dark areas. TrueHDR allows you to take two pictures at different exposures, and then takes the best features of each and merges them into one picture that has vivid colors and details in both the shadows and sun.

Not all HDR is created equal. Some techniques produce washed-out looking images, loss of details in the shadows, or halo artifacts. TrueHDR goes beyond the simple techniques to preserve details in the shadows and highlights, and to create beautiful results that bring the iPhone one step closer to a DSLR camera. TrueHDR excels in situations where others can fall short, including sunny skies and dark shadows.

For users who want greater control, TrueHDR offers a SemiAuto mode and a manual mode that allow selection and adjustment of exposure points along with the convenient rapid automatic capture workflow. With support for the front facing camera, users can now take HDR self-portraits with unparalleled ease.

Feature highlights:
* Better HDR results through state-of-the-art computational photography techniques
* Easy capture with new Rapid AutoCapture mode
* Greater control over exposure points with new SemiAuto capture mode and manual mode
* Automatically saves original images for use with desktop HDR programs if desired
* Works on iPhone 3GS where the native camera does not offer an HDR option
* Full support for front facing camera in all three modes (Auto, SemiAuto, and Manual), making composing and taking self portraits easier and more fun than ever
* Convenient sharing features (Facebook, Twitter, email)

Supported Languages:
* US English and Chinese

Device Requirements:
* Camera functionality requires minimum iOS 4 and iPhone 4, 3GS
* iPhone and iPod touch.
* Requires iOS 4.0 or later
* 4.7 MB

Pricing and Availability:
TrueHDR 2.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photography category. Download

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: