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Final Cut Users Get AV3 Software’s New Production Power Pack

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AV3 Software, developer and distributor of unique and innovative workflow tools for digital media, is pleased to introduce to the creative community its brand new Production Power Packs: bundled software designed to maximize workflow and production quality at minimum cost. To kick-start the Production Power Pack initiative, AV3 Software partnered with Boris FX, the leading developer of integrated graphics and effects technology for the broadcast, post-production, film, and multimedia markets. This first specially priced package bundles AV3 Software’s Get dialog search application powered by Nexidia with Boris AAF Transfer for a unique search-and-transfer combination for any editing environment within Apple(R) Final Cut Pro(R) and Avid(R) Media Composer(R).

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Boris AAF Transfer is a unique bi-directional sequence transfer tool, allowing editors to easily exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes between Final Cut Pro and Avid editing and finishing systems. The AV3 and Boris FX Production Power Pack provides editors with the ability to quickly and efficiently transition projects between NLEs, preserving not only the valuable dialog "hits" from Get, but all metadata – from transitions to 3rd-party effects, and more.

"We realize the reality of today’s market – where more and more editors and facilities have mixed environments in terms of tools to get their jobs done. With AV3 Production Power Packs, we are looking to deliver the benefits of Get to editors of all platforms and pair our unique product with logical counterparts to maximize workflow efficiency at minimum cost," says Doug Hynes, Director of Products, AV3 Software. "Kicking-off our Production Power Pack program with Boris FX AAF Transfer is the perfect combo to generate excitement about our new initiative and introduce editors to the time-saving, production-enhancing qualities of Get. Offering these unique packs to editors at a substantial price reduction is our way of helping to improve the editing workflow and augment production outcomes in all editing levels and environments."

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AV3 Production Power Packs:
AV3 Software’s Production Power Packs are cleverly packaged to provide maximum workflow advantages and boost editing performance. Each pack combines AV3’s unique dialog search tool, Get, with a unique editing counterpart that exists within the market. Each Production Power Pack is logically combined to expand the user’s editing arsenal, enhancing skill-sets and amplifying system capabilities. Offered at a substantial price reduction of existing retail costs, AV3 Production Power Packs give editors the most bang for their buck, maximizing potential while minimizing dollars spent.

Availability and Pricing:
AV3 Software’s first Production Power Pack consisting of Get (list price $249 US) and Boris AAF Transfer (list price $299 US) is available now for $299 US, a savings of $249 US. International conversion rates apply for all sales outside of the US. Production Power Packs are sold exclusively at AV3 Software’s web store.

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About Boris AAF Transfer:
Boris AAF Transfer provides a set of two Final Cut Pro plug-ins for transferring sequences between Final Cut Pro and Avid editing and finishing systems. One of the plug-ins exports Avid-compatible AAF format files from Final Cut Pro to Avid. The other plug-in imports AAF format files from Avid to Final Cut Pro.

Using Boris AAF Transfer, Avid and Final Cut Pro editors can exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes. Avid’s AMA architecture gives Avid users direct access to many popular QuickTime formats, while Final Cut Pro users can access Avid MXF files using Calibrated Software’s Calibrated{Q} MXF Import for OS X. Boris AAF Transfer supports online and offline workflows.

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About Get:
Get powered by Nexidia works hand-in-hand with Final Cut Pro and is designed to help editors become more efficient in searching for footage via the spoken word. Communicating directly with Final Cut Pro, Get derives sequences and clip metadata and indexes the associated media files, making them ready to search within. Select items are then exported directly to Final Cut Pro either as new clips with markers or markers into existing clips. Get is revolutionizing the editing workflow:

* Provides access to the speed and accuracy of phonetic search technology
* Allows users to input search terms as they sound, bypassing spelling errors and mismatches with logged metadata
* Combines dialog and NLE metadata searches, as well as dialog and desktop metadata searches
* Provides users with the ability to pre-select content to be used within editing application and projects
* Editors can find content that already exists within a project, whether it resides in bins, clips, sub-clips, or sequences

By Joanne Carter

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said.
Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London.
Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art.
Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK.
She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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