Final Cut Users Get AV3 Software’s New Production Power Pack
AV3 Software, developer and distributor of unique and innovative workflow tools for digital media, is pleased to introduce to the creative community its brand new Production Power Packs: bundled software designed to maximize workflow and production quality at minimum cost. To kick-start the Production Power Pack initiative, AV3 Software partnered with Boris FX, the leading developer of integrated graphics and effects technology for the broadcast, post-production, film, and multimedia markets. This first specially priced package bundles AV3 Software’s Get dialog search application powered by Nexidia with Boris AAF Transfer for a unique search-and-transfer combination for any editing environment within Apple(R) Final Cut Pro(R) and Avid(R) Media Composer(R).
Boris AAF Transfer is a unique bi-directional sequence transfer tool, allowing editors to easily exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes between Final Cut Pro and Avid editing and finishing systems. The AV3 and Boris FX Production Power Pack provides editors with the ability to quickly and efficiently transition projects between NLEs, preserving not only the valuable dialog "hits" from Get, but all metadata – from transitions to 3rd-party effects, and more.
"We realize the reality of today’s market – where more and more editors and facilities have mixed environments in terms of tools to get their jobs done. With AV3 Production Power Packs, we are looking to deliver the benefits of Get to editors of all platforms and pair our unique product with logical counterparts to maximize workflow efficiency at minimum cost," says Doug Hynes, Director of Products, AV3 Software. "Kicking-off our Production Power Pack program with Boris FX AAF Transfer is the perfect combo to generate excitement about our new initiative and introduce editors to the time-saving, production-enhancing qualities of Get. Offering these unique packs to editors at a substantial price reduction is our way of helping to improve the editing workflow and augment production outcomes in all editing levels and environments."
AV3 Production Power Packs:
AV3 Software’s Production Power Packs are cleverly packaged to provide maximum workflow advantages and boost editing performance. Each pack combines AV3’s unique dialog search tool, Get, with a unique editing counterpart that exists within the market. Each Production Power Pack is logically combined to expand the user’s editing arsenal, enhancing skill-sets and amplifying system capabilities. Offered at a substantial price reduction of existing retail costs, AV3 Production Power Packs give editors the most bang for their buck, maximizing potential while minimizing dollars spent.
Availability and Pricing:
AV3 Software’s first Production Power Pack consisting of Get (list price $249 US) and Boris AAF Transfer (list price $299 US) is available now for $299 US, a savings of $249 US. International conversion rates apply for all sales outside of the US. Production Power Packs are sold exclusively at AV3 Software’s web store.
About Boris AAF Transfer:
Boris AAF Transfer provides a set of two Final Cut Pro plug-ins for transferring sequences between Final Cut Pro and Avid editing and finishing systems. One of the plug-ins exports Avid-compatible AAF format files from Final Cut Pro to Avid. The other plug-in imports AAF format files from Avid to Final Cut Pro.
Using Boris AAF Transfer, Avid and Final Cut Pro editors can exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes. Avid’s AMA architecture gives Avid users direct access to many popular QuickTime formats, while Final Cut Pro users can access Avid MXF files using Calibrated Software’s Calibrated{Q} MXF Import for OS X. Boris AAF Transfer supports online and offline workflows.
About Get:
Get powered by Nexidia works hand-in-hand with Final Cut Pro and is designed to help editors become more efficient in searching for footage via the spoken word. Communicating directly with Final Cut Pro, Get derives sequences and clip metadata and indexes the associated media files, making them ready to search within. Select items are then exported directly to Final Cut Pro either as new clips with markers or markers into existing clips. Get is revolutionizing the editing workflow:
* Provides access to the speed and accuracy of phonetic search technology
* Allows users to input search terms as they sound, bypassing spelling errors and mismatches with logged metadata
* Combines dialog and NLE metadata searches, as well as dialog and desktop metadata searches
* Provides users with the ability to pre-select content to be used within editing application and projects
* Editors can find content that already exists within a project, whether it resides in bins, clips, sub-clips, or sequences
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
