Final Cut Users Get AV3 Software’s New Production Power Pack
AV3 Software, developer and distributor of unique and innovative workflow tools for digital media, is pleased to introduce to the creative community its brand new Production Power Packs: bundled software designed to maximize workflow and production quality at minimum cost. To kick-start the Production Power Pack initiative, AV3 Software partnered with Boris FX, the leading developer of integrated graphics and effects technology for the broadcast, post-production, film, and multimedia markets. This first specially priced package bundles AV3 Software’s Get dialog search application powered by Nexidia with Boris AAF Transfer for a unique search-and-transfer combination for any editing environment within Apple(R) Final Cut Pro(R) and Avid(R) Media Composer(R).
Boris AAF Transfer is a unique bi-directional sequence transfer tool, allowing editors to easily exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes between Final Cut Pro and Avid editing and finishing systems. The AV3 and Boris FX Production Power Pack provides editors with the ability to quickly and efficiently transition projects between NLEs, preserving not only the valuable dialog "hits" from Get, but all metadata – from transitions to 3rd-party effects, and more.
"We realize the reality of today’s market – where more and more editors and facilities have mixed environments in terms of tools to get their jobs done. With AV3 Production Power Packs, we are looking to deliver the benefits of Get to editors of all platforms and pair our unique product with logical counterparts to maximize workflow efficiency at minimum cost," says Doug Hynes, Director of Products, AV3 Software. "Kicking-off our Production Power Pack program with Boris FX AAF Transfer is the perfect combo to generate excitement about our new initiative and introduce editors to the time-saving, production-enhancing qualities of Get. Offering these unique packs to editors at a substantial price reduction is our way of helping to improve the editing workflow and augment production outcomes in all editing levels and environments."
AV3 Production Power Packs:
AV3 Software’s Production Power Packs are cleverly packaged to provide maximum workflow advantages and boost editing performance. Each pack combines AV3’s unique dialog search tool, Get, with a unique editing counterpart that exists within the market. Each Production Power Pack is logically combined to expand the user’s editing arsenal, enhancing skill-sets and amplifying system capabilities. Offered at a substantial price reduction of existing retail costs, AV3 Production Power Packs give editors the most bang for their buck, maximizing potential while minimizing dollars spent.
Availability and Pricing:
AV3 Software’s first Production Power Pack consisting of Get (list price $249 US) and Boris AAF Transfer (list price $299 US) is available now for $299 US, a savings of $249 US. International conversion rates apply for all sales outside of the US. Production Power Packs are sold exclusively at AV3 Software’s web store.
About Boris AAF Transfer:
Boris AAF Transfer provides a set of two Final Cut Pro plug-ins for transferring sequences between Final Cut Pro and Avid editing and finishing systems. One of the plug-ins exports Avid-compatible AAF format files from Final Cut Pro to Avid. The other plug-in imports AAF format files from Avid to Final Cut Pro.
Using Boris AAF Transfer, Avid and Final Cut Pro editors can exchange projects that include transitions, effects, image and time warps, 3rd-party effects, and keyframes. Avid’s AMA architecture gives Avid users direct access to many popular QuickTime formats, while Final Cut Pro users can access Avid MXF files using Calibrated Software’s Calibrated{Q} MXF Import for OS X. Boris AAF Transfer supports online and offline workflows.
About Get:
Get powered by Nexidia works hand-in-hand with Final Cut Pro and is designed to help editors become more efficient in searching for footage via the spoken word. Communicating directly with Final Cut Pro, Get derives sequences and clip metadata and indexes the associated media files, making them ready to search within. Select items are then exported directly to Final Cut Pro either as new clips with markers or markers into existing clips. Get is revolutionizing the editing workflow:
* Provides access to the speed and accuracy of phonetic search technology
* Allows users to input search terms as they sound, bypassing spelling errors and mismatches with logged metadata
* Combines dialog and NLE metadata searches, as well as dialog and desktop metadata searches
* Provides users with the ability to pre-select content to be used within editing application and projects
* Editors can find content that already exists within a project, whether it resides in bins, clips, sub-clips, or sequences
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
