Exclusive Interview With Fontify App Developer – Bitongo Limited

Fontify has just arrived on the App Store today within the Productivity section. It has been in beta for many weeks and it’s now ready to be downloaded for free.

We have published our review of this app and you can read that here. In addition though, we also wanted to find out more behind the background to this incredibly innovative and unique app. Read our exclusive interview with the developers below…


The Beginning


Please explain how your app was originally thought of and what were your thoughts behind the marketplace, specifically?

The idea of a drawing tool where users can draw pictures by using fonts was first mentioned last year by a designer friend. At that time we did not consider it deeper though because of our time constraints. Earlier this year the idea surfaced again and we were really interested to see how we could create such an app with a very strong social element – enabling users to immediately share their font sketches with friends who could in turn continue editing them as well. We decided this could easily become a viral product especially within the circles of designers interested in typography. We had several ideas for a name but then we decided Fontify is catchy, short and communicates the purpose of the app properly.




Explain the design, how you came up with the colors and themes.

We started from a very minimalistic approach, thinking about gray tones and just 1-2 buttons. Then we decided to add more features to the app, like Online Gallery browsing, local load/save, advanced selection editing like duplication, flip. During the evolution of the app features we also felt that a warmer atmosphere would greatly benefit Fontify and we went for drawing board-like visuals, making the user really feel like they were sketching on a piece of paper on a desk.

Target Market


Who do you see as the main target market for this app in terms of age, genre and expenditure?

Our target audience is 25+ creatives interested in creating unique sketches. When we advertised our beta test program we realized we had pinpointed our audience pretty well. Almost all signups to the beta were 25+

Production Process


How long did it take from the original planning to the production process of this app?

Our first proof of concept was done in February and now we are looking at a mid-August release. The most time consuming part of the product was the online features: sharing, browsing online sketches, the process of ‘liking’ and reediting existing sketches.



How do you predict sales to be, is there a good solid market for this style of app?

Currently it looks like there is a vacuum and we are trying to fill it with Fontify. We have not found any other apps on the App Store which enables users to do what Fontify is capable of



What has been the hardest obstacle you have had to overcome regarding this app development?

The biggest challenge was probably the technical side of rendering the fonts in a nice way. As our users have a great taste in aesthetics it was crucial for us to present their sketches in the best possible way, without causing any performance issues. We are glad to say we are able to support not only the latest iOS HW but older generations as well with decent performance.

Third Parties


Would you consider developing apps for third parties?

We already have experience with developing for third parties and we are interested in future possibilities as well.


App Store


What have you learnt from the App Store?

The App Store is an extremely competitive environment. As overcrowded as it might be, I believe it is still possible to stand out with exceptional apps.

Apple Support


Have Apple supported you well with your App development?

Absolutely. When we needed assistance they provided great information which helped us build Fontify an even better app.


The Future


What next, are you developing another app, would you go for the same genre again, if not which?    

We have been developing for iOS since 2008 and our main profile was games in the past. Recently we have done some other applications like Green Wave, a community-based traffic monitoring app and Budapest Cycle Track which aims to demonstrate popular bicycling routes in the city, also based on a community effort. We are planning on moving Budapest Cycle Track to a global market but our immediate plans are revolving around our games portfolio again for now. Soccer Tactics Multiplayer enjoys a loyal player base and we are in the middle of a complete makeover for that app, making it even better than today.

Our Support


What do you think about Have we helped you? Would you recommend us? Have we been supportive? looks promising. The layout is good, the articles are well written and I believe the services offered are also very reasonable. I would recommend the site to others

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: