iPhone 4S and Siri Integrated Into All-New Mercedes-Benz A-Class
Mercedes-Benz has now integrated comprehensively the Apple iPhone into the user experience concept of the new A-Class, as the first automotive manufacturer in the world to take this step. Thanks to a new "Digital DriveStyle App", developed in-house, together with the "Drive Kit Plus for the Apple® iPhone", drivers can now access all the key content of their Apple iPhone through the in-vehicle display and enjoy safe and convenient operation of the device via the Controller on the center armrest.
The attractive ‘look’ is ensured by the revolutionary user interface design. In a further world premiere, Mercedes-Benz will enable access to the voice-based intelligent companion Siri™ in the vehicle. This allows natural speech input, without the need for specific commands, to send messages, select music tracks and check the weather forecast or stock prices, as well as to make appointments. All the iPhone® integration functions can be used even with the entry-level Audio 20 system.
This seamless integration of the Apple iPhone into the vehicle, in conjunction with the new revolutionary user interface design, means that Mercedes-Benz is now able to offer the Facebook generation its natural home on four wheels, in the form of the new A-Class. Along with Facebook, Twitter and so on, the "Digital DriveStyle App" developed by Daimler offers further services and content to suit the digital lifestyle and will be available to download free of charge from the Apple iTunes store. Its highlights include:
Personalised internet radio by AUPEO! Personal Radio, which offers radio stations that compile an individual program for listeners and recommend similar music by genre or artists based on personal taste.
The advanced navigation software from Garmin, with internet-based real-time traffic information, online POI searches and 3D map display, all of which work even in combination with the entry-level multimedia system Audio 20
A socially interactive experience involving "sharing", "posting" and the integration of music and other content from social networks including text-to-speech.
An intuitive ‘Car Finder’ which automatically stores the vehicle’s location. Pedestrian navigation makes it completely easy to find your way back to the car.
Access to the voice-based intelligent companion Siri.
Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
