iPhone 4S and Siri Integrated Into All-New Mercedes-Benz A-Class
Mercedes-Benz has now integrated comprehensively the Apple iPhone into the user experience concept of the new A-Class, as the first automotive manufacturer in the world to take this step. Thanks to a new "Digital DriveStyle App", developed in-house, together with the "Drive Kit Plus for the Apple® iPhone", drivers can now access all the key content of their Apple iPhone through the in-vehicle display and enjoy safe and convenient operation of the device via the Controller on the center armrest.
The attractive ‘look’ is ensured by the revolutionary user interface design. In a further world premiere, Mercedes-Benz will enable access to the voice-based intelligent companion Siri™ in the vehicle. This allows natural speech input, without the need for specific commands, to send messages, select music tracks and check the weather forecast or stock prices, as well as to make appointments. All the iPhone® integration functions can be used even with the entry-level Audio 20 system.
This seamless integration of the Apple iPhone into the vehicle, in conjunction with the new revolutionary user interface design, means that Mercedes-Benz is now able to offer the Facebook generation its natural home on four wheels, in the form of the new A-Class. Along with Facebook, Twitter and so on, the "Digital DriveStyle App" developed by Daimler offers further services and content to suit the digital lifestyle and will be available to download free of charge from the Apple iTunes store. Its highlights include:
Personalised internet radio by AUPEO! Personal Radio, which offers radio stations that compile an individual program for listeners and recommend similar music by genre or artists based on personal taste.
The advanced navigation software from Garmin, with internet-based real-time traffic information, online POI searches and 3D map display, all of which work even in combination with the entry-level multimedia system Audio 20
A socially interactive experience involving "sharing", "posting" and the integration of music and other content from social networks including text-to-speech.
An intuitive ‘Car Finder’ which automatically stores the vehicle’s location. Pedestrian navigation makes it completely easy to find your way back to the car.
Access to the voice-based intelligent companion Siri.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
