On November 24, 2012 we mentioned that Will.i.am perhaps best known as one of the founding members of The Black Eyed Peas was about to release an accessory to enable an iPhone 4/5 to shoot 14 megapixel images. Well, this product has now launched in London and the range starts at $315/£199 and will initially only be available at London’s Selfridges from December 6, 2012. It comes with an integrated keyboard and the cost of the development was according to Will.i.am himself ‘the cost of two DJ gigs’.
The product literally ‘fits over your iPhone unit so you only need to carry one device’, he went on to say. There are four models in the range these include standard, fish-eye, wide and zoom lenses with contemporary and vintage modes for iPhone 4 and 5 respectively called C.4 and V.4 and C.5 and V.5. There’s also an accompanying app which Will.i.am calls ‘a social photo experience’. The V.4 white model with gold trim and ‘vintage look’ will sell for $415/£299 and comes complete with slide-out keyboard.
So far, word on the street is that this is a pretty expensive ‘case’ with lenses and makes the iPhone quite bulky. As soon as we receive our review sample, we’ll put this product through our labs with an Expert Review coming from Kevin Carter soon, keep looking out for that.