Hardware,  News

Mixed Reactions To The New Will.i.am i.am ‘Genius iPhone 14 Megapixel Camera’

On November 24, 2012 we mentioned that Will.i.am perhaps best known as one of the founding members of The Black Eyed Peas was about to release an accessory to enable an iPhone 4/5 to shoot 14 megapixel images. Well, this product has now launched in London and the range starts at $315/£199 and will initially only be available at London’s Selfridges from December 6, 2012. It comes with an integrated keyboard and the cost of the development was according to Will.i.am himself ‘the cost of two DJ gigs’.

The product literally ‘fits over your iPhone unit so you only need to carry one device’, he went on to say. There are four models in the range these include standard, fish-eye, wide and zoom lenses with contemporary and vintage modes for iPhone 4 and 5 respectively called C.4 and V.4 and C.5 and V.5. There’s also an accompanying app which Will.i.am calls ‘a social photo experience’. The V.4 white model with gold trim and ‘vintage look’ will sell for $415/£299 and comes complete with slide-out keyboard.

So far, word on the street is that this is a pretty expensive ‘case’ with lenses and makes the iPhone quite bulky. As soon as we receive our review sample, we’ll put this product through our labs with an Expert Review coming from Kevin Carter soon, keep looking out for that.






Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]

One Comment

  • Egmont van Dyck

    A nice idea and look good, but hold the presses. What is with the price. Are they using real gold? The phone has a life of two to three years and that makes this case costing one $17.29 a month for two years or 11.53 a month for three years. On the other hand, if your the kind of person who buys a new phone each year to have the latest version of the iPhone, that comes to $34.58 a month. I guess they have not heard the world economy is in a recession.