iOS Apps,  News

Oggl – New Social Network For Creative Photographers From Hipstamatic


The British Journal of Photography, the world’s longest running photography magazine, established in 1854 which our technical camera reviewer , Kevin Carter, writes for today unveiled that Hipstamatic have launched a new social network for ‘creative’ photographers. Oggl “is said to offer a brand new way to experience Hipstamatic’s filters, “and for the first time ever, directly connects the Hipstamatic community and like-minded creatives from around the world,” says the San Francisco-based start-up in a statement released last night” according to BJP today.

“From the editorial spreads of Harper’s Bazaar to the cover of Time magazine to the pages of pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography,” comments Lucas Buick, Hipstamatic’s CEO and co-founder. “It’s time we created a place designed just for them to connect, to be inspired, to create and to continue to define what it means to be a photographer for this generation.”

Oggl will first be available to iPhone users, who will have to subscribe for $0.99/£0.69 a month or $9.99/£5.99 a year. The app will allow photographers to capture scenes using Hipstamatic’s filters or apply them after the images have been taken – similarly to what Instagram and EyeEm currently offer. With the subscription, users will gain access to Hipstamatic’s entire catalogue of virtual lenses and films, with new ones added each month.

Oggl will also let users curate “a personal story” and browse different Curated Editorial Feeds as part of its goal to create a community of “like-minded” photographers.

Oggl is currently only available by invitation. To find out more and to request an invitation, go here.

To read the full Press Release, please see below:


Hipstamatic announces Oggl, a community for creative people to capture and curate their lives through photography. Oggl offers a brand new way to experience Hipstamatic’s beautifully crafted filters, and for the first time ever, directly connects the Hipstamatic community and likeminded creatives from around the world.

“From the editorial spreads of Harper’s Bazaar to the cover of TIME magazine to the pages of pages of The New York Times, Hipstamatic photographers have had their work showcased on a global stage, and are ushering in a new era in photography,” said Lucas Buick, CEO and co-founder, Hipstamatic. “It’s time we created a place designed just for them—to connect, to be inspired, to create—and to continue to define what it means to be a photographer for this generation. This is our vision for Oggl, and we’re just getting started.”

Key Features

Oggl, which will first be available for iPhone owners, is designed around two key features: Capturing and curating photos.

  • Capture: Oggl is a “capture-first” shooting experience using Hipstamatic’s beautiful lenses and films, and comes with 5 “Favorites” pre-loaded for situational shooting: Landscape, Food, Portrait, Nightlife and Sunset. For the first time ever, edit a photo after it’s taken to experiment with different looks, and “tap to preview” effects before shooting.
  • Curate: Share your best photos to your Oggl profile to curate your personal story, and the browse the Curated Editorial Feeds, curated by the Hipstamatic team and talented photographers from around the world. With “My Collection,” see your photos showcased next to photos you’ve curated from around the community.

    Additional features on Oggl include: Share to Facebook, Twitter, Instagram, Foursquare, Tumblr and Flickr, set additional “Favorites” for situational shooting, tag location, and tag other Oggl community members in photos.

    Support the Community & Get More Gear

    Oggl is an experience designed for capturing and curating beautiful photos, not for showcasing advertising. To support this vision for the community, Oggl is available via

two subscription options: Monthly for $0.99 and yearly for $9.99. Each subscription comes with access to Hipstamatic’s entire catalog of current lens and film gear, and guarantees new gear each month.


In order to make sure Oggl is the most awesome place for our community, invitations will be issued as we build the experience. To request an invitation, visit our Oggl website.


Oggl is currently for iPhone owners running iOS 6 and above.

Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at:


  • Carlos

    Just read the small print in their conditions:
    ——————-see below———————–

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    We have no obligation to monitor or enforce any intellectual property rights that may be associated with your User Submissions, however, you grant us the right to enforce such rights through any means we see fit, including bringing and controlling actions on your behalf. Unless we explicitly state in writing, we do not endorse any User Submissions, and we make no representations or warranties regarding User Submissions. You acknowledge that you will evaluate and bear any risks related to your use of any User Submissions. You shall be solely responsible for your own User Submissions and the consequences of posting or publishing them. As such, your sole recourse for any damage you may suffer as a result of User Submissions shall be to pursue the originator of such User Submissions.

    • Mike

      I can understand this type of language from a free site such as Instagram but from a site that asks you to pay…. Really?