SAMSUNG STRENGTHENS TABLET OFFERING WITH INNOVATIVE NEW ATIV MODELS
Samsung Electronics have unveiled two new tablets, the ATIV Q and ATIV Tab 3. Both powered by Windows 8, the ATIV Tab 3 is the world’s thinnest tablet while the convertible ATIV Q is able to run Android apps.
“We’re committed to offering our customers choice and convenience in personal computing, and the convertible nature of both these new tablets delivers the freedom and versatility our customers demand” said Simon Stanford, Vice President of IT & Mobile Division, Samsung Electronics UK & Ireland said. “These innovative devices have been designed with busy people in mind, and the adaptability they offer is better suited to busy lives than any tablet on the market.”
ATIV Q
The ATIV Q is a convertible device with the ability to change modes and has both Windows and Android capabilities. Built with today’s busy lifestyles in mind, it works as a notebook or tablet and gives you more flexibility and convenience than ever before.
Addressing a common desire among PC users to be able to access Android apps on a Windows-based PC, the ATIV Q allows you to now experience both Windows 8 and Android (Jellybean 4.2.2) on the same device. Not only will you get access to Android apps via Google Play, but you will also be able to transfer files or share folders and files from Windows 8 to Android.
The ATIV Q sports a hinge design that allows you to transform it into four functional modes. You can lay the display flat over the keyboard for tablet mode; raise the display upright to type just as you would a laptop; float and adjust the display to a comfortable viewing angle; or flip the display to place in the stand mode to watch movies. The four-in-one design of the ATIV Q easily adjusts to give you every possible option in the one device. The ATIV Q is also extremely thin and lightweight, at 1.29kg and only 13.9mm, making it very portable.
Finally, the ATIV Q introduces the world’s highest resolution, QHD+ (3200×1800) display. Its 13.3-inch touch screen offers 2.8 times higher pixel density (275ppi) than full HD displays, and the device is also designed to give you an optimised viewing experience regardless of where you are or the brightness of the environment you are in.
ATIV Tab 3
A tablet with the power of a PC, the ATIV Tab 3 makes personal computing easier than ever. As the world’s thinnest Windows 8 tablet – as thin as many popular smartphones – it shares a similar design and premium look and feel of the Samsung Galaxy series. It is perfect for creativity and productivity as it features Samsung’s S Pen functionality, high level pen display and S Pen compatibility with MS Office.
Incredibly thin and lightweight at only 8.2 millimetres thick and 550g in weight, the ATIV Tab 3 is the ideal device to take on the daily commute to work. With up to ten hours of battery life, it is also a great device for taking on most long distance flights.
The ATIV Tab 3 runs Windows 8, has the ability to run all Windows apps and programmes and comes preloaded with Office Home & Student.
SideSync is available with both the ATIV Q and ATIV Tab 3, enabling you to easily switch from working on a PC to an Android-based Samsung smartphone. The PC keyboard can be used to respond to a text on a mobile phone, view maps on a larger screen, display photos and videos on both devices to make editing files even easier, or use an ATIV PC to back up and charge mobile devices.
Availability
The ATIV Q and ATIV Tab 3 will all be available to buy in the UK from selected retailers later this year.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
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