News

Apple Updates iMac

Apple today updated iMac with fourth generation Intel quad-core processors, new graphics, next generation Wi-Fi and faster PCIe flash storage options. The updated iMac brings the latest technology to the stunningly thin design and gorgeous display of the world’s leading all-in-one desktop.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminium enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

The entry-level 21.5-inch iMac features a 2.7 GHz quad-core Intel Core i5 processor and new Iris Pro graphics for unprecedented levels of integrated graphics performance. The high-end 21.5-inch model and both 27-inch models feature quad-core Intel Core i5 processors up to 3.4 GHz and NVIDIA GeForce 700 series graphics with twice the video memory and up to 40 percent faster performance than the previous generation.* Customers looking for the ultimate in performance can upgrade to quad-core Intel Core i7 processors up to 3.5 GHz and NVIDIA GeForce GTX 780M series graphics with up to 4GB of video memory.

iMac now supports next generation 802.11ac Wi-Fi. When connected to an 802.11ac base station, iMac delivers wireless performance that is up to three times faster than the previous generation.

The updated iMac now features support for PCIe-based flash storage that makes Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation.* The popular Fusion Drive option combines the large storage capacity of a hard drive with the high performance of flash to deliver shorter boot times and faster access to apps and files. Customers can configure their iMac with a 1TB or 3TB Fusion Drive, and all-flash storage options are now available in configurations up to 1TB.

iMac comes standard with 8GB of memory and a 1TB hard drive, and customers can choose to configure their iMac with up to 32GB of memory and up to a 3TB hard drive. iMac also comes with two Thunderbolt and four USB 3.0 ports for connecting to external storage and other high performance peripherals.

Continuing Apple’s commitment to energy efficiency and the environment, iMac meets stringent Energy Star 5.2 requirements and achieves an EPEAT Gold rating.** iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac includes PVC-free components and cables, contains no brominated flame retardants, and uses highly recyclable materials and material-efficient packaging designs.

iMac ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone, iPad and iPod touch.

Pricing & Availability
The new iMac is available today through the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers. The 21.5-inch iMac is available with a 2.7 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.2 GHz and Intel Iris Pro for a suggested retail price of £1,149 inc VAT (£957.50 ex VAT); and with a 2.9 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GT 750M for a suggested retail price of £1,299 inc VAT (£1082.50 ex VAT). The 27-inch iMac is available with a 3.2 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.6 GHz and NVIDIA GeForce GTX 755M for a suggested retail price of £1,599 inc VAT (£1,332.50 ex VAT); and with a 3.4 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.8 GHz and NVIDIA GeForce GTX 775M for a suggested retail price of £1,749 inc VAT (£1,457.50 ex VAT).

 

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Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)