How New Media is helping Humanitarian Orgs to Change Lives
An inspirational story of Light and Love, told through Social Media
Amsterdam, NL & Illinois, USA
We’re delighted to publish this article which include our wonderful Columnist Kevin Kuster – don’t miss this…
Watts of Love, a non-profit org, partnered with startup PastBook to publish an online ebook of their recent humanitarian trip to the Philippines, delivering 1,000 solar lights to remote impoverished communities living without access to electricity. The ebook binds Instagram photos and text into an emotive story, which reads stronger as a whole over single images. This innovative method demonstrates how non-profit organisations can use new media to communicate their story and change the world.
Landing Page for the Book – http://wattsoflove.pastbook.com
Earlier this year, Illinois based non-profit organisation Watts of Love delivered 1,000 solar lights to impoverished communities living without access to electricity on Ilin Island, Philippines. The island has roughly 35,000 people living with no access to electricity, roads, buildings, clean water, medical care or infrastructure. The mission also included photographing 40 couples who had waited years to be married, yet could not afford the $60 USD equivalent marriage license without the support of a local charity.
Throughout the journey, photographer Kevin Kuster documented the humanitarian mission by sharing real-time images on his Instagram account (@kevinkuster) and that of the JJ Community (@joshjohnson), an online photo community of over 425,000 followers where Kuster is the Chief Photo Editor. The images received an overwhelming response, and caught the attention of PastBook and many other worldwide viewers.
The Instagram photos revealed the remarkable stories of several families living on Ilin Island who struggle without basic access to electricity. They capture the emotional response of people receiving their solar light, and the extent of how light will improve their living conditions by eliminating hazardous and toxic kerosene lamps, allowing children to study longer and parents to be more productive when the sun goes down.
This was also the story of hope and love. 40 couples waited years to get legally married, an opportunity provided through the support of a local charity to cover the costs of a priest, license fee, traditional marriage clothing, and a mass ceremony for all the families. Watts of Love donated the services of a photographer and provided each couple a wedding photograph, which was printed, framed and immediately gifted to each couple – the first and only photograph these people have ever owned.
The combination of images and story-telling engage viewers and make them feel that they are being taken along on the journey. Originally, however, the photos were difficult to view as a collection within the limitations of the Instagram app format, so each photo had to be viewed one at a time.
PastBook provided an opportunity to use their technology to display the photos in a digital book format in order to more effectively communicate the full story of the mission, and donated their services to bring this story to life.
The digital book was created using the PastBook online platform, which enables a user to easily collate photos from Instagram and other social media sites into a book, and share this to spread the word. The e-book can be downloaded as a PDF, or printed as a hardcopy to present to potential followers, donors, investors, or sold to help raise funds for future projects.
PastBook will continue to make their easy-to-use and autonomous online platform available for charities and organizations to self-publish their story through social media.
This innovation allows smaller organizations to voice their presence and mission on a global scale, using minimal resources and the power of social media to help change the world.
DONATIONS FOR FUTURE PROJECTS
Since the success of the first mission to Ilin Island, Watts of Love have continued their solar lighting donation program with projects in Haiti, Mozambique and Ghana. Instagram will continue to play a large role in documenting and spreading the word about these projects.
Kevin Kuster has initiated a Wedding Gift Giving Program where he will donate 10% of his photography fees from wedding commissions towards assisting couples in these poor communities who cannot afford to get married. It is his goal and intention to go back to the Philippines and other countries and institute the same successful program.
PastBook will donate profits from the sale of Watts of Love books, as well as a percentage from all personal photobooks created using the special code WATTSOFLOVE towards funding for future Watts of Love projects.
Relevant Links
Landing Page – http://wattsoflove.pastbook.com
WOL Create a photobook page (10% of all books created donated to Watts of Love) – http://hub.pastbook.com/en/create/wattsoflove
Watts of Love Homepage – www.wattsoflove.org
PastBook Homepage – www.pastbook.com
Kevin Kuster – www.kevinkuster.com
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
