SAMSUNG AND MARVEL ENTERTAINMENT ANNOUNCE GLOBAL BRAND PARTNERSHIP
Samsung Electronics and Marvel Entertainment today announced a new global partnership. Through a multi-medium creative campaign across film, digital and product, Marvel and Samsung will integrate their brands in unique and creative ways to bring their collective audiences together and showcase the best from both brands. The partnership will merge the worlds of both brands, highlighting Samsung’s technology and Marvel’s visual storytelling to offer unrivalled access to exclusive content and experiences.
“Samsung is passionate about the stories around our products and the people that use them,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “Partnering with Marvel gives us the opportunity to bring our industry-leading mobile display technology to life. Through visual storytelling made possible by Marvel’s outstanding entertainment universe, Samsung’s Galaxy users will be able to enjoy the maximum of our product benefits.”
“Marvel is committed to bringing world-class content to our fans and Samsung clearly shares our passion for creative storytelling. We are thrilled to be able to bring our content to life through the incredible products from this global leader in mobile technology!” said Bob Sabouni, Marvel’s EVP of Global Marketing Partnerships.
The partnership between Samsung and Marvel will activate across a wide range of touch-points with exclusive content, custom Marvel-branded Samsung products, event activations and feature film integrations.
Unrivalled Entertainment and Exclusive Content
Beginning with the launch of the Galaxy Tab S, Samsung will debut a wealth of exclusive content. On each device, owenrs will receive three free months of subscription services for Marvel Unlimited, providing access to Marvel’s comprehensive digital comic library. Also, over the next year, they will have access to early sneak peeks for Marvel movies debuting in 2015 including Marvel’s Avengers: Age of Ultron, Classic Marvel One-Shots, and a host of other great content.
Products Designed For Superheroes
To further bring the partnership to life, Marvel and Samsung will work together to create exciting new products in real life, on the page, and on the silver screen. Bringing together Samsung’s technology innovation and Marvel’s creativity, the world of Samsung Mobile will be seamlessly integrated into the Marvel Universe to reshape the way consumers view the power and possibilities that their mobile devices can deliver.
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
