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Apple Introduces iPad Air 2—The Thinnest, Most Powerful iPad Ever

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Apple today introduced iPad Air 2, the thinnest and most powerful iPad ever. Now just 6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina display for enhanced contrast and richer, more vibrant colours, and better cameras for taking stunning photos and videos. Available in gold, silver and space grey, the new iPad Air 2 and iPad mini 3 offer Touch ID so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay.¹

“iPad is a magical piece of glass that runs more than 675,000 apps specifically designed for it, and is thin and light enough that you can comfortably hold it all day; the new iPad Air 2 is packed with amazing new innovations, weighs less than a pound, and at just 6.1 mm is the thinnest tablet in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air 2 has a new Retina display with anti-reflective coating, second generation 64-bit A8X chip, all-new iSight and FaceTime HD cameras, faster Wi-Fi and LTE wireless, and includes the revolutionary Touch ID fingerprint identity sensor.”

Engineered for unmatched portability and ease of use, iPad Air 2 offers a beautiful, precision unibody enclosure of anodised aluminium for durability and a solid feel. The improved Retina display features a fully-laminated design that brings images and content closer to the user’s fingertips, resulting in an even more personal and intimate experience. A custom-designed anti-reflective coating reduces glare by 56 percent² for a clearer display in the office, the classroom or outdoors.

iPad Air 2 is powered by the new Apple-designed A8X chip, which delivers a 40 percent improvement in CPU performance and 2.5 times the graphics performance of iPad Air, and still delivers the up to 10-hour battery life³ users expect while working, playing games or surfing the web. Combined with Metal, the new graphics technology in iOS 8, the A8X chip unlocks realistic visual effects comparable to the most advanced gaming consoles. iPad Air 2 also includes the M8 motion coprocessor that gathers motion data from the accelerometer, gyroscope, compass and an all-new barometer which senses air pressure to provide relative elevation.

Innovations to the iSight and FaceTime HD cameras in iPad Air 2 enable better photos and videos, with an 8MP sensor and advanced optics in the iSight camera to help capture rich, detailed images and add new features including panoramic in Photos, time-lapse video, slo-mo and 1080p HD video. The FaceTime HD camera now captures over 80 percent more light than iPad Air’s camera, and features burst mode as well as HDR stills and video. With thousands of powerful apps that take advantage of iPad’s amazing cameras and large Retina display viewfinder, iPad becomes a tool that can scan and annotate documents, help study the sky above and provide athletic performance analysis—all with just a tap.

iPad Air 2 delivers faster connectivity with 802.11ac Wi-Fi with Multiple-In-Multiple-Out (MIMO) technology for 2.8 times the Wi-Fi performance of iPad Air at data rates up to 866 Mbps. iPad Air 2 with Wi-Fi + Cellular integrates even more LTE bands and comes with expanded LTE for up to 50 percent faster cellular connections, plus support for other fast cellular technology around the world (DC-HSDPA, HSPA+).

Touch ID gives iPad Air 2 and iPad mini 3 users a simple and secure way to unlock iPad with just the touch of a finger, plus the ability to authenticate within apps to better protect logins and data. Touch ID can be used as a secure way to approve purchases from the App Store, iTunes Store or iBooks Store, and with Apple Pay, when paying for physical goods and services within apps.

The new iPads come with iOS 8.1 including Continuity features across iOS 8 and OS X Yosemite that enable all your Apple products to work together seamlessly. Handoff lets you start an activity on one device and pass it to another, and when your iPhone is on the same Wi-Fi network, you can make and receive phone calls right from your iPad.

The iPad mini line has been updated to include iPad mini 3 with Touch ID and iPad mini with Retina display, now called iPad mini 2 and starting at just $399/£239 inc VAT (£199.17 ex VAT), is even more affordable. Both iPads feature a stunning Retina display, amazing A7 chip, 5MP iSight camera, FaceTime HD camera and ultrafast wireless. iPad mini is also available at its most affordable price, starting at $249/£199 inc VAT (£165.83 ex VAT).

To complement the new iPads, a colourful range of cases and covers offer both protection and customisation with iPad Air and iPad mini Smart Covers available in seven bright colours and Smart Cases for iPad Air 2 and iPad mini offered in five new elegant shades. Custom-designed polyurethane Smart Covers for iPad Air and iPad mini will be available for a suggested retail price of £29 in black, white, blue, green, pink, yellow and (RED). iPad Air 2 Smart Cases are available in beautiful aniline-dyed leather in midnight blue, olive brown, black, soft pink and (RED) for a suggested retail price of £65 with Smart Cases for iPad mini available in those same colours at a suggested retail price of £55. Smart Covers and Smart Cases are available through the Apple Online Store, Apple’s retail stores and select Apple Authorised Resellers.

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com

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