Apple – Shot on iPhone 6 – World Gallery Mobile Movie Campaign
We are all aware of Apple’s incredible ‘Shot on iPhone’ campaign with billboards, print and transit ads published with artists’ photographs but today Apple have expanded the iPhone World Gallery campaign to mobile movies too. Demonstrating what users of an iPhone 6 can capture with the built in video tools and available apps.
Seven videos have been selected to appear within the iPhone World Gallery on Television, cinemas and rich media ads and of course on Apple.com. The videos demonstrate various techniques available to the user including time-lapse, slo-mo and all hand held.
At TheAppWhisperer.com we have been ahead of the game for sometime with our Mobile Movies Column, yesterday we announced two new editors for it, Vanessa Vox and Giulia Baita, we know it is a growing and emerging area. Every two weeks videos that are uploaded to our dedicated Flickr Group are rigorously curated, commented upon and published to our website, as we did here yesterday.
Take a look at the videos that make up the new iPhone World Gallery Movie Campaign below:
Joanne Carter
Joanne Carter BA (Hons), ARPS is a British photographer, photography journalist, editor and curator, and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.She holds a First Class Honours degree in Photography and is an Associate of the Royal Photographic Society (ARPS).Her journalism, criticism and editorial work have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography and NikonPro, among other international publications.Through TheAppWhisperer, she brings together academic knowledge, professional photographic expertise and more than 17 years of specialist editorial experience to examine contemporary photography, mobile imaging, computational photography, photographic applications and emerging imaging technologies.
