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Sony Collaborates with Street Artists to Bring to Life the Low Light Photography capabilities of the Xperia Z3 Smartphone

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This weekend saw the first of five ultra violet art murals appear across London as part of a collaboration between Sony Mobile and a series of street artists including Dan Kitchener, to bring to life the low light photography capabilities of its Xperia Z3 smartphone.

Thanks to the superiority of the Xperia Z3, and its ability to capture crisp images in low light situations, Sony has teamed up with a series artists including, Zina, Oliver Switch and Replete to create a collection of exclusive works that come alive at night.  Brought to life by ultra violet lights, the murals offer passers-by a unique street-art experience in the dark.  

The project was kicked off by artist Dan Kitchener, well-known for his modern impressionistic street scenes at night.  The perfect recruit to highlight Sony’s low light photography feature, Kitchener’s mural adorns the Hat and Feathers Pub at 2 Clerkenwell Road and has already sparked considerable conversation on social media. 

The next seven weeks will see five artists in total take to the streets of the capital and create murals around the theme of ‘I Can See in the Dark’ which aligns with Sony’s latest ‘I Can’ advertising campaign.  The second mural, created by artist Zina, will be live from 20th July on the Great Eastern Bear Gallery in Shoreditch.

Drawing on years of expertise from Sony’s award-winning Cyber-shot™ and Handycam™ technologies, Xperia Z3 delivers superior image quality, better detail and a clearer shot thanks to its  ISO 12800 sensitivity.

Joanne Carter, creator of the world’s most popular mobile photography and art website— TheAppWhisperer.com— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - TheAppWhispererPrintSales.com has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: joanne@theappwhisperer.com