This morning in Barcelona at the Mobile World Congress, 27th February 2016 Sony Mobile Communications (“Sony Mobile”) today unveiled two stunning super mid-range models in its refreshed “X” series, Xperia XA1, and its 6” screen big brother Xperia XA1 Ultra. Building on the success of last year’s XA models, the XA1 and XA1 Ultra feature a beautiful borderless design to make the most of the edge-to-edge screen, cameras that are worthy of a high-end premium status and octa-core processors.
Sony currently holds first place (with the Samsung Galaxy S6 Edge Plus) smartphone for the best camera in a leading smartphone with their Sony Xperia Z5 (see here).
Utililsing this position, Sony created a 360 degree video shot entirely on 12 Xperia Z5 smartphones, eaching filming simultaneously in 4K (essentially, that’s a total of 48Ks).
Sony explain (as part of their recent photography trip to Rise Ski & Snowboard Festival in Les Deux Alpes, France), “The short film is the result of an ambitious, creative R&D experiment, where each Xperia Z5 Compact device was mounted on a custom 3D printed rig. We set about capturing scenes from the slopes, including freestylers performing jaw dropping tricks in the park, high-speed racers on a giant slalom course and the stunning panorama looking out across some of the Alp’s best known peaks. The footage from each phone was painstakingly edited together to create our first 360 degree video, showcasing the unique capabilities of Xperia Z5’s camera technology.
It’s fully interactive, so feel free to explore the environment using the on-screen navigation keys. For a truly immersive experience, try watching on your Xperia Z5 series device or using Google Cardboard and the YouTube Android app”.
Take a look at the film below…
This weekend saw the first of five ultra violet art murals appear across London as part of a collaboration between Sony Mobile and a series of street artists including Dan Kitchener, to bring to life the low light photography capabilities of its Xperia Z3 smartphone.
Thanks to the superiority of the Xperia Z3, and its ability to capture crisp images in low light situations, Sony has teamed up with a series artists including, Zina, Oliver Switch and Replete to create a collection of exclusive works that come alive at night. Brought to life by ultra violet lights, the murals offer passers-by a unique street-art experience in the dark.
The project was kicked off by artist Dan Kitchener, well-known for his modern impressionistic street scenes at night. The perfect recruit to highlight Sony’s low light photography feature, Kitchener’s mural adorns the Hat and Feathers Pub at 2 Clerkenwell Road and has already sparked considerable conversation on social media.
The next seven weeks will see five artists in total take to the streets of the capital and create murals around the theme of ‘I Can See in the Dark’ which aligns with Sony’s latest ‘I Can’ advertising campaign. The second mural, created by artist Zina, will be live from 20th July on the Great Eastern Bear Gallery in Shoreditch.
Drawing on years of expertise from Sony’s award-winning Cyber-shot™ and Handycam™ technologies, Xperia Z3 delivers superior image quality, better detail and a clearer shot thanks to its ISO 12800 sensitivity.