Finest Moment for Moment – Now In the Apple Store with $3 million Funding
Mobile hardware lens and case manufacturer Moment have perhaps achieved their finest moment. They have just raised $3 million in a new round of funding and also have been granted a partnership with Apple to sell their kit in 50 Apple Stores across the United States as well as online on Apple’s website.
The brains behind Moment is Marc Barros, previously heading up the action sports camera company Contour.
The Mobile Photography Kit is what Barros is counting on bringing more success – it consists of a case, lens and lens cap and is selling on the Apple shelves for $179.95 as you read this.
To read more about Moment and their products, please go here.
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Joanne Carter
Joanne Carter is a British photographer, photography journalist, editor and curator and the founder and editorial director of TheAppWhisperer.com, an independent international photography publication established in 2009.Her journalism, criticism and commentary have appeared in The Times, The Sunday Times, The Guardian, Financial Times, BBC, Vogue Italia, LensCulture, Popular Photography, Android Magazine, NikonPro, DPReview, Which Digital Camera and Which Camera. She has lectured internationally on photography and mobile art, served as a juror for international photography awards, and exhibited her own photographic work across the UK, Europe, South Korea and the United States.Alongside her editorial work, Joanne's photographic and postgraduate research explores death, grief, memory, representation and social inequality through contemporary photography, participatory practice and visual research methods, with the longer-term aim of developing this work through doctoral research.Through TheAppWhisperer, she continues to publish independent photography journalism spanning contemporary photographic practice, mobile imaging, photographic apps, computational photography and emerging imaging technologies.Joanne is available for editorial commissions, photography projects, judging, curatorial work, speaking engagements, consultancy and selected collaborations.
