Apple rise app store prices, £0.99p might look similar to $0.99 but in actual fact, it represents a 25% increase in price in relation to the previous currency conversion at £0.79p. At the time of writing $1 trades for 82p. This price increase also applies to in-app purchases but not to subscription charges.
We have to bear in mind that in the UK our rate of VAT is 20% and this price is included, of course in the app store retail advertised prices. In the US, tax works slightly differently and sale taxes are not included in the advertised prices but are added at the point of sale.
In India the base price of a $0.99 app will now reach 80 rupees, this represents a 33% increase. In Turkey the prices is up to 3.49 lira from 2.69, representing an increase of 30%.
In the UK we have a weakened pound and this price increase is in many ways a reflection of that.
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