App of the Day,  News

New! Mobile Photography – App Of The Day – ProCamera – New Release and We Have Promotional Codes to Share!

As far as camera replacement apps go, ProCamera should definitely be on your shortlist, if not already on your device. Entering a new era: ProCamera’s first iOS 11 release is all about “high efficiency” and embracing the future. ProCamera now fully supports the HEVC compression standard for videos and also for photos in the form of HEIF files. The new photo file format gives you even better image quality at nearly half the size of a JPEG file. In other words, you can store almost twice as many photos on your device at an even higher quality level! HEIF photo files taken with your iPhone show the file suffix .heic.

In ProCamera, there are two ways to switch file formats:

a) Settings > File Format

b) Open Control Panel (three lines icon) > Toggle “Format” icon

Via Settings > File format, you can also choose your preferred quality level (compression), which is a determining factor for the final file size. For HEIF files, a quality setting of 100% indicates a lossless compression. The HEVC compression for HEIF files is a lot more efficient than JPEG compression and creates less artifacts. This means even lower quality settings will create files of decent quality at very small file sizes.

HEIF is available for all iOS 11 devices with an A10 or A11 Fusion chip (iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and later).

Read about all the other new features below. ProCamera retails for $/£4.99 but we have been given some promotional codes to share with our readers. Would you like one? If so, please join our Twitter followers here, like us on Facebook here  and Instagram here then post a comment to this post (so we can obtain your email address), perhaps you’d like to give us some feedback, tell us how we’re doing, what you’d like to see…and hopefully, we will then be able to send you a code. All winners are selected at random.



The new compression standard enables you to save up to 50% storage space with increased video image quality. HEVC, also known as H.265, is the successor to the widely used H.264 codec.

HEVC is the future and in many ways better than the older H.264 – but if you need maximum compatibility without re-encoding, choose H.264. You can select the codec via: Settings > Video Mode Options: VideoCodec.

HEVC is supported on all iOS 11 devices with an A10 or A11 Fusion chip (iPhone7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and later).


HEIF, .heic, HEVC, H.265? That’s a lot of acronyms, let’s break it down…

  • HEVC is a relatively new and very efficient video compression standard
  • Simply put, a great compression standard does two things: Ensure a high image quality while keeping the file size small
  • HEVC (H.265) is the successor of the widely used H.264 codec
  • Using HEVC, you can save around 50% storage space
  • For maximum compatibility, ProCamera still supports recording with H.264 (Settings > VideoCodec)

The connection between HEVC and HEIF:

  • The new file format for still images is called HEIF: High Efficiency Image File Format
  • HEIF was developed by the Moving Picture Experts Group (MPEG)
  • HEIF files can be a container for various image data, such as JPEG compressed images
  • When HEVC compressed data is saved in a HEIF container, the file extension is “.heic”
  • Storing JPEG data in a HEIF container does not really make a lot of sense, yet it is possible. The real potential of HEIF lies in its ability to store HEVC compressed information
  • You can use ProCamera’s gallery to check file formats
  • Via Settings > File format, you can set the compression rate in ProCamera. For HEIF files, 100% means lossless compression
  • When editing a photo in ProCamera, the original photo file format (JPEG/HEIF) remains unchanged
  • When experiencing issues when sharing HEIF files, you can use our Export Menu to convert to JPEG (open photo, tap and hold the share extension icon bottom left)
  • Via iOS Settings > Photos > Transfer to Mac or PC, you can determine whether the original files are transferred – or photos/videos are transcoded into a compatible format for the receiving device. Using the „Automatic“ setting, you won’t run into compatibility issues.
  • Like JPEG files, HEIF files also support the Display P3 color space (wide color)
  • All Macs running High Sierra support the new formats
  • … and in case you wondered: Most often, HEIF is pronounced “heeef”


Special add-on lenses require the camera image to be mirrored. With this update, we now offer all possible mirroring options. When enabled, this feature flips/turns the preview in the viewfinder as well as the final photo/video.

How to activate: Settings > Advanced Settings > Mirroring Options Menu

Once activated, you will see that the Front/Rear Camera Switch icon in the top right corner of the capture screen comprises the letter “F”. Simply tap that icon to open the dedicated menu; here you can toggle through the mirroring options – or switch between the front and the rear camera. The letter “F” inside the icon will change its orientation according to the current mirroring configuration (see screenshot).

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Joanne Carter, creator of the world’s most popular mobile photography and art website—— TheAppWhisperer platform has been a pivotal cyberspace for mobile artists of all abilities to learn about, to explore, to celebrate and to share mobile artworks. Joanne’s compassion, inclusivity, and humility are hallmarks in all that she does, and is particularly evident in the platform she has built. In her words, “We all have the potential to remove ourselves from the centre of any circle and to expand a sphere of compassion outward; to include everyone interested in mobile art, ensuring every artist is within reach”, she has said. Promotion of mobile artists and the art form as a primary medium in today’s art world, has become her life’s focus. She has presented lectures bolstering mobile artists and their art from as far away as the Museum of Art in Seoul, South Korea to closer to her home in the UK at Focus on Imaging. Her experience as a jurist for mobile art competitions includes: Portugal, Canada, US, S Korea, UK and Italy. And her travels pioneering the breadth of mobile art includes key events in: Frankfurt, Naples, Amalfi Coast, Paris, Brazil, London. Pioneering the world’s first mobile art online gallery - has extended her reach even further, shipping from London, UK to clients in the US, Europe and The Far East to a global group of collectors looking for exclusive art to hang in their homes and offices. The online gallery specialises in prints for discerning collectors of unique, previously unseen signed limited edition art. Her journey towards becoming The App Whisperer, includes (but is not limited to) working for a paparazzi photo agency for several years and as a deputy editor for a photo print magazine. Her own freelance photographic journalistic work is also widely acclaimed. She has been published extensively both within the UK and the US in national and international titles. These include The Times, The Sunday Times, The Guardian, Popular Photography & Imaging, dpreview, NikonPro, Which? and more recently with the BBC as a Contributor, Columnist at Vogue Italia and Contributing Editor at LensCulture. Her professional photography has also been widely exhibited throughout Europe, including Italy, Portugal and the UK. She is currently writing several books, all related to mobile art and is always open to requests for new commissions for either writing or photography projects or a combination of both. Please contact her at: [email protected]