The World’s First Photography Competition Judged by AI and a Leica Photographer with Huawei Announced
Huawei has launched a competition to spark a renaissance in photography and discover the next stars of Western Europe’s photography scene, as rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer. The campaign is the latest activity for the HUAWEI P20 Series launch campaign and brings to life Huawei’s leadership in AI photography.
“We have trained the AI in our P20 Pro smartphone to understand what makes an amazing photo” explains Andrew Garrihy, CMO Huawei Western Europe. ‘This innovation is helping us to identify emerging creative talent across Europe and showcase their photography potential to others. ”
Budding photographers will be encouraged to submit their photography by some of Europe’s most influential opinion leaders, chosen for their passion for photography, art and design. Photos can be uploaded via an interactive Chatbot on FB Messenger and will be reviewed and rated using the AI algorithm on the HUAWEI P20 Pro. Trained using 4,000,000 images taken by professional photographers and picture editors the AI will then give each photo a personalised AI score based on parameters such as focus, jitter, deflection, colour and composition.
The competition, which is open to the public, is open for the next eight weeks and will feature five different themes over the course of the competition, including ’A New Renaissance’, ‘After Dark’ and ‘Deep in Detail’.
A prize will be awarded for the best photograph within each theme, giving entrants five chances to win a HUAWEI P20 Pro. The top overall winners (10 in total) will ultimately be selected to win a trip to Italian art capital Florence, home of the Renaissance, to attend a Leica photography masterclass.
The photos captured in Florence will then be judged by Huawei’s AI and a top Leica photographer, and for one lucky winner, there’s the ultimate prize of being whisked away for a grand tour across three of Europe’s most picturesque countries. The best photos from the competition will be sold to raise money for a local charity.
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Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
