Huawei, the world’s second largest smartphone manufacturer, today announced the winners of its New Working Order Bursary campaign – a £10,000 cash injection prize fund to help three young professionals within Generation Z take their passion projects to the next level. Lewis Hornby, Uma Dassaye and Sam Marchant have been named the overall winners of the competition, receiving a £10,000 cash prize each.
The ‘New Working Order’ Bursary was launched in conjunction with research from Dr. Chris Brauer at Goldsmiths, University of London, which revealed that Generation Z are more likely to be motivated by job satisfaction and working for the social good than by money. It also revealed that Generation Z have a strong self-starter mentality – with over half (52%) saying that they already have a passion project on the side.
For a chance to win the cash prize, Huawei asked entrants to explain in 500 words what their passions were and how they would use the bursary to help them achieve their ambitions. Over 630 entries were received, which were judged by Huawei’s New Working Order panel: Radio 1 DJ and podcaster Alice Levine, World Football Freestyle Champion Andrew Henderson and fashion blogger and influencer Freddie Harrel. Three runners-up were also awarded a Mate 20 Pro smartphone to help them unlock their potential and get their ideas off the ground. Justin Costello, Head of Marketing, Huawei UK & Ireland said: “As technology rapidly changes the way that we live, work and play, Generation Z are increasingly turning passions into pounds and exploring multiple skill-sets to build custom careers that are bespoke to them. The entries we received for our New Working Order Bursary campaign were truly inspirational, revealing the far-reaching ambitions of Generation Z in the UK. At Huawei, we believe that technology has the power to make anything possible, and therefore hope that our bursaries will both enable and support our talented winners as they pursue their passions in 2019 and beyond.” Alice Levine, Radio 1 DJ and podcaster commented: “I’m really thrilled to be involved in this project – Gen Z are such an exciting generation full of creativity and ideas, and it’s so important to empower them to bring their passions to life. For me, working on multiple projects was the logical thing to do – like so many people, I’m interested in many things; I’m in to food, I love presenting, music, comedy – and I want them all to feature in my working life somehow. It was less a grand decision to shake up my career, and more a necessity to work on things I am passionate about.”